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Analytics

Author: Chris Kaboo
July 22nd, 2021

3. Use Tableau to determine the market segment of sales by product category and consumer market region. What category of product has the highest sales volume? What category has the lowest sales volume? What are the top two regions in the world for sales volume of consumer office supplies? Which market region is an emerging market for ABC Company?

Market segment of sales by product category

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Office supplies = $3,752,762 .Furniture = $5,178,591. Technology = $5,984,248

What category of product has the highest sales volume? Technology What category has the lowest sales volume?Office supplies

Market segment of sales by consumer market region.

Product Category

0K500K1000K1500K2000K2500K3000K3500K4000K4500K5000K5500K6000K

Sales

Office Supplies

Furniture

Technology

Sheet 1

Sum of Sales for each Product Category.

Region

Product Category

FurnitureOffice SuppliesTechnology

West

Ontario

Prarie

Atlantic

Quebec

Yukon

Northwest

Territories

Nunavut34,215

301,160

417,991

552,588

827,057

1,198,023

1,026,164

1,627,049

38,615

216,849

221,978

351,823

478,464

720,090

927,431

797,511

43,546

282,838

335,898

605,784

708,727

919,191

1,109,618

1,172,989

Sheet 1

Sales

34,215

500,000

1,000,000

1,627,049

Sum of Sales (size) broken down by Product Category vs. Re-

gion.

Region

Order Date

2009201220102011

West

Ontario

Prarie

Atlantic

Quebec

Yukon

Northwest

Territories

Nunavut38,900

240,699

271,317

319,538

357,272

711,561

656,742

840,788

31,693

200,178

270,225

369,739

508,428

545,010

772,618

851,790

26,204

169,593

207,869

450,595

480,155

798,208

728,213

859,127

19,580

190,378

226,456

370,323

668,393

782,526

905,639

1,045,843

Sheet 1

Sales

19,580

200,000

400,000

600,000

800,000

1,045,843

Sum of Sales (size) broken down by Order Date Year vs.

Region.

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