Assignment

Select one advertisement for a global product (i.e., a product that is marketed in more than one country).

In your paper

• Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral). (Refer back to your readings in Week Two.)
• Explain which types of segmentation strategy are used in the advertisements and why.
• Evaluate how effectively the advertisement utilizes creative strategy as discussed in the “Writing the Creative Strategy” section in Chapter 8 of your text.

Note: The advertisement you use for this assignment can be from any medium (e.g., social media, TV, print, radio, etc.) of your choice. However, you will be required to use the same medium for your Final Paper in Week Five.

The Evaluating Advertisements Paper

• Must be three to five dublle spaced pages (approximately 900 to fifteen hunded words) in length (not including title and references pages) and formatted according to A P A style as outlined in the Ashford Writing Center (
• Links to an external site.

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Links to an external site.
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• Must include a separate with the following:
• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
• Must use at least two scholarly sources in addition to the course text.