BSCOM/340T: Organizational Communication Week 1 Discussion – Principles of Organizational Communication

BSCOM/340T: Organizational Communication
Week 1 Discussion – Principles of Organizational
Communication
Materials
Textbook
Field, B. & Galindo, B. (2021). Organizational communication (1st ed.). MyEducator, LLC.
Tools
MyEducator®
Respond to the following prompt in a minimum of 175 words.
This week discusses a variety of organizational communication strategies that are practiced
across different industries. It is useful to think about how the architecture of these
communication strategies supports the structure of the company. Consider your own company
or another organization that you may be familiar with, and review their organizational
communication strategy. The strategy may include communication with its clients, brand voice,
style choices, or internal staff communication practices.
Respond to the following questions using examples from your own experience or research to
support your analysis.
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Identify the organization or type of organization.
What is it about this organization’s communication practices that appeal to you?
Summarize the company’s key organizational communication strategies
and/or branding.
Explain the value of these strategies and how they support the organization.
What, in your opinion, could this organization do better regarding its communication
practices?