BUSI 3330 SEU Nike Corporation Utilizing Social Media Presentation

BUSI 3330 Social Media in Organizations Individual Presentation
Social Media in Organizations Individual Presentation
As noted in preparation for this presentation, some of the benefits and/or reasons that organizations use
social media for customer communication are summarized below:
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Increase awareness of the organization, its products or services among target customers
Increase traffic to the organization’s website and purchase points
More favorable perceptions of the organization and its products or services
Ability to monitor what is being said about the organization
Development of targeted marketing activities
Better understanding of customer perceptions of the brand
Improved insights about the organization’s target market
Identification of positive or negative comments
Increase new business
Identification of new product or service opportunities
Ability to measure the frequency of discussion about the organization
Early warning of potential product or service issues
In this 5-minute presentation, you will share examples of how an organization of your choice uses social
media for customer communication and the role that social media plays in communicating the
organization’s brand. Preferably, choose an organization you follow or have a personal interest in (you buy
its products, like its brand/branding, you find its approach to social media interesting/unique, etc.).
You will create a PowerPoint with examples that show how the organization uses social media to interact
with customers. You may include images from the organization’s Facebook, Twitter, Instagram, and other
platforms.
Try to answer the following questions in your presentation:
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Why did you pick this organization?
Do you follow it on social media? If so, which media platforms and how often?
Which of the primary benefits above has this organization gained by its use of social media?
How does the organization use social media for customer communication (to promote products,
respond to customer claims, build relationships, gauge customer satisfaction/ask for customer
feedback, etc.?)
5. How do customers use social media to communicate with the organization?
6. How effective is this organization’s use of social media for communicating with customers? Why do
you think so?
7. What if anything would you change or recommend to this organization in order to improve how it
communicates with customers through social media and how it utilizes social media platforms to
manage, monitor, and/or develop its brand and products?
Please remember the maximum time allotted is 5 minutes so practice to make sure you are within the 5minute time target. Thank you!