Case study analysis
Read the Harvard Business School case study entitled “”When the Twitterverse Turns onYou.” It is a fictitious case and Canada Jet isn’t a real company, but this problematic
social media campaign could easily have happened.
Write a bulleted list of talking points on 2-3 pages that addresses the following:
1. Is Canada Jet facing a crisis? Why or why not?
2. What are Canada Jet’s options?
3. Which option do you recommend? Why?
4. How could Canada Jet avoid these issues in the future?
Rubric:
The analysis of the case study covers the important external and internal factors facing
Canada Jet. The analysis demonstrates strong understanding of social media, the
communication industry, and effective crisis management practices.
The ideas and recommendations presented are logical and plausible for Canada Jet. The
ideas and recommendations represent original and creative thinking. Also, they should
be written clearly and convincingly.
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