Communication Persuasion and Influence A1 (Teng 15/04/2023)

The a-s-s-e-s-s-m-e-n-t will

write a 1200-word blog post addressing the following topic

“The professional impression I now want to create is…”

Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)

Assessment 1 Information
Subject Code:
Subject Name:
Assessment Title:
Assessment Type:
Word Count:
Weighting:
Total Marks:
Submission:
Due Date:
MBA 663
Communication Persuasion and Influence
Preferred Professional Image Blog
Blog
1200
Words
(+/-10%)
30 %
30
MyKBS (Turnitin)
Week 5
Your Task
For this assessment, students are to write a 1200-word blog post addressing the following topic
“The professional impression I now want to create is…”
The blog should demonstrate how the key topics covered in Week/s 1-4 have influenced and inform
the Preferred Professional Image (PPI).
Assessment Description
For this assessment, students are required to write a 1200-word blog addressing the topic “The
professional impression I now want to create is….” The blog will draw on what an industry speaker has to
say about the development of their preferred professional image.
The industry speaker’s video can be found on the Women in Leadership (WIL) Hub available from
MyKBS. Students will need to draw upon what they have learned in this subject to date to inform and
develop their blog.
The following dot points need to be explicitly referred to in the blog.




Gender stereotypes about women’s (communal) and men’s (agentic) communication styles.
The industry speaker’s video on developing a preferred professional image.
The concept of “power”; referring to the six sources of power
How the concepts of impression management and self-monitoring and their impact on the
development of a preferred professional image.
Assessment Instructions
For this assessment, students should include a minimum of five (5) academic references.
Please follow the KBS Harvard referencing guidelines and KBS formatting guidelines. The assessment is
submitted via MyKBS (Turnitin).
Please refer to the Marking Rubric to assist students in addressing the Marking Criteria.
Page 1
Kaplan Business School Assessment Outline
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
Page 2
Kaplan Business School Assessment Outline
Assessment Marking Guide – MBA 663 Assessment One
Criteria
High Distinction
Discussion of
Gender stereotypes
(women’s
communal) and
(men’s agentic)
communication
styles.
(5 Marks)
A very detailed discussion of the
concepts of gendered
communication styles
A detailed discussion of the
concepts of gendered
communication styles with
some areas not as
comprehensive as required
A detailed explanation of
gendered communications
styles is apparent, but more
clarity needed
A very basic explanation of
gendered communications
styles is apparent, but much
more detail required needed
Minimal or no
understanding of the
concept of gendered
communication styles
Development of
Linkages between
the theory and
development of a
PPI
Linkages between the theory
and the development of a PPI
were exceptionally well
articulated supported by relevant
academic references
Linkages between the theory
and the development of a PPI
were well expressed
Supported by relevant
academic references with
some needing more detail
Linkages between the theory
and the development of a PPI
were identified
Supported by some academic
references with some areas
needing more detail
Some linkages between the
theory and the development of
a PPI were identified
Minimal supporting academic
references
Linkages were not clear
or missing
Minimal use of academic
theories
Use of the concepts
of PPI covered by
the Industry
Speaker (context
and experience)
(5 Marks)
Concepts identified by the
Industry Speaker on PPI
demonstrated a very
comprehensive understanding of
how the context and experience
influence the development of a
PPI.
Concepts identified by the
Industry Speaker on PPI
demonstrated a reasonably
detailed understanding of how
the context and experience
influence the development of a
PPI.
Minor areas where additional
depth of discussion required.
Concepts identified by the
Industry Speaker on PPI
demonstrated a superficial
understanding of how the
context and experience
influence the development of a
PPI.
Additional depth of discussion
required
Concepts identified by the
Industry Speaker on PPI
demonstrated only a limited
understanding of how the
context and experience
influence the development of a
PPI.
Significant depth of discussion
required
Commentary by the
industry speaker is either
not mentioned or not
detailed enough.
No information
discussing the context or
experience
Application of the
concept of “power”
referring to the 6
sources of power
and demonstrated
link to individual
power style and
PPI
Demonstrates a thorough
application of the 6 sources of
power and an insightful and
reflective link to individual power
style and PPI
Demonstrates a detailed
application of the 6 sources of
power and evidence of
linkages to individual power
style and PPI
A superficial overview but not
all 6 sources of power were
covered or in minimal detail.
Overview of the sources
of power were not
covered.
Excellently supported by
relevant academic references
Generally supported by
relevant academic references
Demonstrates a good
overview but not all 6 sources
of power were covered and
evidence of linkages to
individual power style and PPI
needed additional application
Evidence of linkages to
individual power style and PPI
needed significant expansion
No evidence of linkages
to individual power style
or PPI.
Limited links between
academic references and/or
references not relevant
No references or relevant
references.
(5 Marks)
(5 Marks)
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Distinction
Credit
Supported by only a few
academic references but not
strongly relevant
Kaplan Business School Assessment Outline
Pass
Fail
Assessment Marking Guide – MBA 663 Assessment One
Criteria
High Distinction
Distinction
Credit
Pass
Fail
How the
concepts of
impression
management
and selfreflection are
applied to an
individual PPI
Very comprehensive
explanations and reflections
commentary on how these
concepts of impression
management inform the selfdevelopment PPI
Detailed explanations and
reflections commentary on
how these concepts of
impression management
inform the self- development
PPI
Very comprehensive
explanations and reflections
commentary on how these
concepts of impression
management inform the selfdevelopment PPI
The blog includes sound and
accurate information in
relation to impression
management and selfmonitoring. These concepts
could be explained in more
depth.
Linkages to the PPI
statement are apparent but
under-developed or
explained.
The concepts of impression
management and/or selfmonitoring are either not
covered or minimally detailed.
The level of understanding of
the student appears poor.
Very accurate application of
the KBS Harvard
Referencing guidelines
Research is very detailed and
highly relevant,
Excellently structured
An accurate application of the
KBS Harvard Referencing
guidelines
Research is clear and very
relevant,
Very well structured
A good attempt at application
of the KBS Harvard
Referencing guidelines but
many mistakes
Research needed more
clarity and relevant,
Structure needed work
A poor attempt at application
of the KBS Harvard
Referencing guidelines
Research lacked relevance
Structure was not clear
No or limited referencing
included. No use of the KBS
Harvard Referencing
guidelines.
No research and poor
structure
(7 Marks)
Structured,
theory,
research and
referencing
(3 Marks)
Page 4
Kaplan Business School Assessment Outline