concept of market

I need a minimum of 200 words per question.  Make sure all four questions are clearly answered with a minimum of 200 words.

01.)  In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.

02.)  Suppose you are a leader responsible for an organization’s vision/mission statements. How often do you think they should be changed? What are some reasons you might consider changing them?

03.) You are opening your own small business and want to establish a culture of ethical behavior. What are some procedures you should implement to support an ethics culture? 

04.) Identify a strategic management skill that you learned or acquired in Business Policy and Strategy, and explain how you would apply it to improve success in your career in a real-world scenario