Consumer Behaviour- Discussion Assignment
Q. Think about and share at least two products that have similar packaging. Then think about and share two products that have similar shapes. Then think about and share two products that have similar names.
To what extent do these examples represent stimulus generalization? In each case name the primary brand, and which brand is the “me too” brand?
Assuming the strategy was intentional, do you believe it is ethical? Why, or why not?
Discuss
Name of textbook – Solomon, Michael R., Consumer Behavior: Buying, Having and Being (2019) 13th Edition
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