Decision Making Final Paper – Communication APA style 14pages

Your final assignment for the term will be to pick one of four communication contexts (advertising, health communication, political communication, and group/organizational communication) to which your knowledge of communication and decision-making can be applied.

In the context of your choice, you will act as the choice architect to design effective communication strategies that can influence people’s decision making.

You will be asked to apply at least 3 theories or concepts that you have learned to design these strategies. In-depth analysis and careful consideration of the different cognitive, effective, contextual, and social factors in the decision-making process are required.

COMMUNICATION & DECISION
MAKING
(KOM5319)
PEMBIMBING
Ts. Dr. SYED AGIL ALSAGOFF, P.Tech
SYED AGIL ALSAGOFF bertugas dengan Universiti Putra Malaysia (UPM)
sebagai Pensyarah Kanan di Jabatan Komunikasi, Fakulti Bahasa Moden
dan Komunikasi selama 20 tahun dan pernah menjawat jawatan Ketua
Pegawai Eksekutif (CEO) Yayasan Sukarelawan Siswa, Kementerian
Pendidikan Malaysia selama 2 tahun, Pengetua Kolej di UPM selama 5
tahun dan Pegawai Perhubungan Awam, Universiti Teknologi Malaysia
(UTM) selama 3 tahun.
Ph.D (Media) (University of Malaya)
M.A (Publishing) (University of Malaya)
BA (Hons) (Mass Comm.) (Institute Technology of MARA (ITM)
Member of Malaysia Board of Technologies (MBOT)
Council Member of Communication and Multimedia Content Forum (CMCF)
Associate Member of Communication & Multimedia Consumer Forum (CFM)
Areas of Expertise: Journalism Studies, Media Regulation/Media Law
No Tel:
03-9769 8728
Whatssup: 017-3851474
Emel: s_agil@upm.edu.my / agilsa@hotmail.com
Course Overview
What is the role of communication in the decision-making
process? This course will provide an overview of the
communication factors and processes that influence
decision-making. We will review how cognitive, affective,
and motivational factors influence how we construct our
preferences, and how information expressed in messages
can affect our decisions. The course will then cover
models of communication and decision-making in
groups and organizations, and the role of social
influence and leadership in decision-making.
Course learning outcomes
1. An understanding of the major theoretical approaches to
communication and decision-making.
2. An increased understanding of affective, motivational,
cognitive, and social factors that influence decision-making.
3. An increased ability to analyze and design communication
strategies to influence decision making in real world
communication contexts, including interpersonal, group,
organizational, and strategic communication.
4. An increased ability to think critically to derive
recommendations for how to solve decision-making
problems and provide leadership.
Assignments & Grading
Grades
Assignment or category
•Weekly Presentations
Points and Percent
20%
(participations & presentation)
•Class Activity
•Final Paper
•Final Exam
Total
30%
20%
30%
100%
Class Discussion & Presentation
• In this assignment, you will document three choices that you
personally made related to communication within the past month.
• You will write about a decision with regards to MEDIA MESSAGES
(either a choice to engage with a media message, or a choice
prompted by a media message);
• a decision with regards to INTERPERSONAL COMMUNICATION
(either a choice to communicate either in person or on social media
with someone, or a choice prompted by interpersonal
communication);
• and a decision with regards to GROUP COMMUNICATION (a choice
to communicate either in person or on social media with a group of
people, or a choice prompted by group discussion).
• For each of these decisions, briefly describe what factors or
context(s) led you to make the choice you did. This assignment will
be used to launch our discussion of judgment and decision-making
by encouraging you to reflect critically on how decision-making
influences communication, and vice versa, how communication
influences decision-making.
Final Paper
• Your final assignment for the term will be to pick one of four
communication contexts (advertising, health communication,
political communication, and group/organizational communication)
to which your knowledge of communication and decision-making
can be applied.
• In the context of your choice, you will act as the choice architect to
design effective communication strategies that can influence
people’s decision making.
• You will be asked to apply at least 3 theories or concepts that you
have learned to design these strategies. In-depth analysis and
careful consideration of the different cognitive, affective,
contextual, and social factors in the decision-making process are
required.
CLASS ACTIVITY
• Mini-Post Graduate Seminar & Forum
Weekly Lecture Schedule
• Week 2: Communication & Decision Making
» Advanced communication concept
» DM Concept
• Week 3: Trend and issues on Decision Making
» Conceptualisation, issues and trend on DM
• Week 4: Benefits of Decision Making
» Strategic on information adaptation/usage
• Week 5: Process of Decision Making
» Rational Model
» Bounded Rationality Model
» Implementation and efficiency on DM
• Week 6: Rationale of Decision Making
» Risks and unpredictable situations
» Rational and risks taking in DM processes
• Week 8: Individual Decision Making
» Individual personality on DM
» Individual responsibility, competence on DM
• Week 9: Group Decision Making
» Group in process DM
• Week 10: Organizational Decision Making
» DM concept in organisation
» Implication and challenges in organisation DM
• Week 11: National and International Decision
Making
References
1.
2.
Gigerenzer, G. (2015). Simply rational: Decision making
in the real world. Oxford: Oxford University Press.
Hastie, R., & Sunstein, C. (2015). Wiser: getting beyond
Groupthink to make groups smarter. Boston, MA:
Harvard Business Review Press.
3.
Kochenderfer, M. J. (2015). Decision making under
uncertainty: Theory and application (MIT Lincoln
Laboratory Series). USA: MIT Press.
4.
Newell, B. R., Lagnado, D. A., & Shanks, D. R. (2015).
Straight choices: The psychology of decision making.
New York: Psychology Press.
Saaty, T. L. & Peniwati, K. (2013). Group decision
making: drawing out and reconciling differences.
Pittsburgh, PA: RWS Publications