Discussion 4


Watch the Pinkberry case study in the LEARN section this week.   https://www.linkedin.com/learning-login/share?forceAccount=false&redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fyo-santosa-branding-expert%3Ftrk%3Dshare_ent_url&account=57878161 

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Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases?  Provide a rationale for your answer and use an example to highlight the level.
Search the Internet for an article that supports your level of purchasing based on Maslow’s theory and post the link in your discussion, using APA or SWS formatting, for everyone to read.
Read and respond to at least one (1) of your classmate’s posts.


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