1- Culture refers to values, beliefs, preferences, and tastes handed down from one generation to the next.
Do you agree with the assessment of each generation? What are the different consumer behaviors within each generations? Based upon the video how would you market to the different generations?

 2-Simultaneous personal interview of a small group of individuals, which relies on group discussion about a certain topic.
Based on the video, what would you have done differently? 
3- Earlier we discussed Pepsi as a direct competitor of Coca-Cola. After looking at the video, you will know Coca-Cola is the Largest Beverage Company in the world.
How has Coca-Cola become the world’s largest and how are they maintaining it?

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