Distribution Channels/Communication Mix/Pricing

  • By Thursday, January 9, 2020 respond to the discussion question and submit your response to the Discussion Area
  • Respond to the assigned questions using the lessons and vocabulary found in the reading.
  • Support your answers with examples and research and cite your research using the APA format.

Select any one  of the following starter bullet point sections. Review the important  themes within the sub questions of each bullet point. The sub questions  are designed to get you thinking about some of the important issues.  Your response should provide a succinct synthesis of the key themes in a  way that articulates a clear point, position, or conclusion supported  by research. Select a different bullet point section than what your  classmates have already posted so that we can engage several discussions  on relevant topics. If all of the bullet points have been addressed,  then you may begin to reuse the bullet points with the expectation that  varied responses continue. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. The  excessive use of quotes will directly impact performance since this  indicates a lack of comprehension and shows that you may not have  mastered the concepts.

  • Perceived value of a product is directly related to its perceived quality and inversely related to its price.
    • Assuming that we keep the perceived quality constant, explain what  would happen to the perceived value of the product if we increase its  price.
    • Explain what will happen if we decrease its price.
    • Conversely, if we keep the price constant, explain what will happen  to the product’s perceived value if we increase its perceived quality.
    • Explain what will happen if we decrease its perceived quality.
  • As a part of the campaign for a new gourmet foods store,  advertisement flyers will be sent through direct mail to high-income zip  codes to solicit business from household heads. The mailers will  contain information about the variety of products and services offered  by the new store. Write the key marketing messages for an advertisement  flyer positioning the store as a place where consumers interact with  others interested in quality foods for everyday use and entertainment.  In addition, select a method to measure the effectiveness of the mailer.  Make reasonable assumptions.
    • Using your selected method, how will you measure the effectiveness of the advertisement flyer?
    • Why do you think your method is appropriate in the given situation? Provide detailed justification for your choice.
  • A free-market national economy is experiencing a recession with no  apparent end in sight. Determine what two pricing objectives you would  recommend for producers of goods and services in the country. Explain  why you would recommend these two pricing objectives.
  • Explain the way pricing strategy changes over the course of the four  stages of the product (category) life cycle: introduction, growth,  maturity, and decline. Provide reasoning to support your answer.
  • Identify three internal and three external factors influencing the  setting of prices. Discuss how each of these factors influences the  price of a service.

Justify your answers with examples, research, and reasoning.  Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length. 

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