Economics For A Sustainable World
Introduction (5%)
Introduces the reader to the report about what the report is about and what they can expect to get out of the report
The business and its competitive environment (20%)
Provides an overall description of the business and the competitive environment in which it operates
include the following:
Business description (name, location, business type, and products) (2.5%)
Identification of customers and competitors (who and where) (2.5%)
Estimation of market share (5%)
Identification of market structure and justification (10%)
Microeconomic analysis (15%)
Examines the required factors of production and analyses its cost structure
include the following:
Identification of required factors of production (5%)
Classification and analysis of fixed and variable costs (5%)
Cost structure analysis (5%)
Macroeconomic analysis (30%)
Analyses the macroeconomic environment in which the business operates and discusses how it should make use of the environment for business success
include the following:
Description and analysis of the macroeconomic environment and its changes (political stability, exchange rate, inflation, interest rate, unemployment, booming or otherwise) (15%)
Prediction and analysis of likely changes in the macro environment and implications on the business (15%)
Sustainability practice (15%)
Evaluates the impact of business operations on the environment
include the following:
Identification of externalities and mitigating measures (production) (5%)
Identification of externalities and mitigating measures (consumption) (5%)
Evaluation of the impact on long-term business viability (5%)
Conclusion (5%)
Concludes the report succinctly with business implications clearly spelled out
Quality of writing, overall (10%)
Grammar, spelling, referencing, and layout
