Environmental Scanning (Verizon Communications)
Write a 1,050-word report in which you select a company (VERIZON COMMUNICATIONS) you are familiar with and do the following:
- Evaluate the internal and external environments of your selected company using an environmental scan.
- Analyze the competitive advantage of your selected company.
- Evaluate the strategies your selected company uses to create value and gain competitive advantage.
- Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines your selected company uses.
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library. Format your paper consistent with APA guidelines.
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