HCM460 Introduction to Healthcare Strategy Portfolio Project

Marketing Speaker Note Presentation

For the portfolio project, you will create a professional presentation (using MS PowerPoint) that the CEO has asked you to share with the Board of Directors of your chosen institution. For this portfolio project, you will develop a strategic marketing plan; assessing the organization’s environment, identifying the consumer market, developing a mission and vision statement, summarizing quality initiatives, developing a plan for marketing the organization, and creating a monitoring measurement metric, to ensure future success of the organization.

The project will consist of the visual representations of the following elements:

1. An introduction of the organization

2. A mission and vision statement

3. A SWOT analysis identifying the organizational competencies and strategic advantages

4. Identification of the consumer, key stakeholders, and market

5. A summary of a marketing direction for the organization (e.g., expansion of a service or new program)

6. Recommendations for monitoring performance measurements to ensure the success of the organization’s strategic plan.

Requirements:

● Your presentation should be 10-15 slides in length, excluding the title and reference slides which must be included.

● The presentation must be submitted as a PowerPoint file (.ppt) – do not submit as a PDF or Word file.

● Each slide must provide detailed speakers notes – a minimum of 100 words per slide.

● Integrate key concepts, terms, and theories.

● You need to cite at least 10 sources for this assignment. Six of these sources must come 1from academic journals.

HCM460: Portfolio Project Rubric – Module 08
Content, Research, and Analysis
Meets Expectation
Requirements
60 to 49 Points:
Approaches
Expectation
48 to 37 Points:
Content
The Portfolio
includes all of the
required
components, as
specified in the
assignment.
60 to 49 Points:
The Portfolio
includes most of the
required
components, as
specified in the
assignment.
48 to 37 Points:
The Portfolio
includes some of the
required
components, as
specified in the
assignment.
36 to 25 Points:
The Portfolio
includes few of the
required
components, as
specified in the
assignment.
24 to 13 Points:
Some significant but
not major errors or
omissions in
demonstration of
knowledge.
Major errors or
omissions in
demonstration of
knowledge.
Fails to demonstrate
knowledge of the
materials.
Analysis
Demonstrates strong
or adequate
knowledge of a
strategic marketing
plan; correctly
represents
knowledge from
sources.
55 to 45 Points:
44 to 34 Points:
33 to 23 Points:
22 to 12 Points:
Provides strong or
adequate thought,
insight and analysis
of concepts and
applications.
55 to 45 Points:
Some significant but
not major errors or
omissions in thought,
insight and analysis.
Major errors or
omissions in thought,
insight and analysis.
Fails to demonstrate
thought, insight and
analysis.
44 to 34 Points:
33 to 23 Points:
22 to 12 Points:
Demonstrates strong
or adequate
synthesis and
evaluation of key
concepts.
30 to 25 Points:
Some significant but
not major errors or
omissions in
synthesis and
evaluation.
24 to 19 Points:
Major errors or
omissions in
synthesis and
evaluation.
Fails to demonstrate
synthesis and
evaluation.
18 to 13 Points:
12 to 7 Points:
Cites and integrates
at least ten credible
sources.
30 to 25 Points:
Cites and integrates
seven credible
sources.
24 to 19 Points:
Cites and integrates
four credible sources.
Cites and integrates
no credible sources.
18 to 13 Points:
12 to 7 Points:
Sources well or
adequately chosen to
provide substance
and perspectives on
the issue; knowledge
linked properly to
source material.
Some significant but
not major problems
with selection and
linkage of sources.
Major problems with
selection and linkage
of sources.
Source selection is
seriously flawed; no
linkage to
knowledge.
Synthesis and
Evaluation
Sources
Application of Source
Material
Mechanics and Writing
Below Expectation
Limited Evidence
36 to 25 Points:
24 to 13 Points:
Meets Expectation
Organization
20 to 17 Points:
Approaches
Expectation
16 to 13 Points:
Small number of
significant but not
major flaws in
organization and
writing; is in proper
essay format. In a
minor way does not
conform to project
requirements.
16 to 13 Points:
Major problems in
organization and
writing; does not
completely follow
proper essay format.
In a significant way
does not conform to
project
requirements.
12 to 9 Points:
Project is not well
organized or well
written and is not in
proper essay format.
Does not conform to
project
requirements.
Grammar and Style
Project is clearly
organized, well
written, and in
proper essay format
including an
introduction, body,
and conclusion.
Conforms to project
requirements.
20 to 17 Points:
Strong sentence and
paragraph structure;
few or no minor
errors in grammar
and spelling;
appropriate writing
style; clear and
concise with no
unsupported
comments.
20 to 17 Points:
Small number of
significant but not
major errors in
grammar and
spelling; generally
appropriate writing.
Inconsistent to
inadequate sentence
and paragraph
development; work
needed on grammar
and spelling; does
not meet program
expectations.
Poor quality;
unacceptable in
terms of grammar
and/or spelling;
inappropriate writing
style that interferes
with clarity.
16 to 13 Points:
12 to 9 Points:
8 to 5 Points:
Project contains
proper APA
formatting,
according to APA
Requirements, with
no more than one
significant error.
Few errors in APA
formatting,
according to APA
Requirements, with
no more than two to
three significant
errors.
Significant errors in
APA formatting,
according to APA
Requirements, with
four to five
significant errors.
Numerous errors in
APA formatting,
according to APA
Requirements, with
more than five
significant errors.
Demonstrates proper
use of APA style
Total Points Possible 350
Below Expectation
Limited Evidence
12 to 9 Points:
8 to 5 Points:
8 to 5 Points: