HCM481 CT2- SWOT and PEST Analysis

For this assignment you will compare and contrast, as well as assess the usefulness, of the SWOT and PEST analyses, which are frequently used by healthcare organizations in their strategic planning efforts. Your paper is expected to show how each can be used in formulating strategy pertaining to my chosen topic, University of Colorado Health (UC Health) Cancer Care Program, for the final portfolio assignment: The CEO has assigned you the responsibility for making an informed decision as to the best way forward strategically, whether that means that the organization expands the selected program, continues the current strategy it employs, changes certain aspects of operational strategy, fully maintains the program as is, merges the program with another one, or closes the program.

You should cover the strengths and limitations of both analyses and how/why they can be used together when completing the strategic planning process.

The paper should be well-written and meet the following requirements:

Your paper should be 3-4 pages in length (excluding the title and reference pages) and conform to APA guidelines. Include at least three current (within the past 5 years) credible journal articles in your references.

HCM481 Mod 2 CT
HCM481 Mod 2 CT
Criteria
This criterion
is linked to a
Learning
Outcome
Requirements
This criterion
is linked to a
Learning
Outcome
Content
Ratings
15 to >12.0 pts
Meets Expectation
Includes all of the
required components, as
specified in the
assignment.
12 to >9.0 pts
Approaches
Expectation
Includes most of the
required components, as
specified in the
assignment.
35 to >28.0 pts
Meets Expectation
Demonstrates strong or adequate
knowledge of the materials;
correctly represents knowledge
from the readings and sources.
Pts
9 to >6.0 pts
Below Expectation
Includes some of the
required components, as
specified in the
assignment.
28 to >21.0 pts
Approaches Expectation
Some significant but not
major errors or omissions
in demonstration of
knowledge.
6 to >0 pts
Limited Evidence
Includes few of the
required components, as
specified in the
assignment.
21 to >14.0 pts
Below Expectation
Major errors or
omissions in
demonstration of
knowledge.
14 to >0 pts
Limited
Evidence
Fails to
demonstrate
knowledge of the
materials.
15 pts
35 pts
HCM481 Mod 2 CT
Criteria
This criterion
is linked to a
Learning
Outcome
Critical
Analysis
This criterion
is linked to a
Learning
Outcome
Demonstrates
proper use of
APA style
Ratings
Pts
30 to >24.0 pts
Meets Expectation
Provides a strong critical
analysis and
interpretation of the
information given.
24 to >18.0 pts
Approaches Expectation
Some significant but not
major errors or omissions
in analysis and
interpretation.
18 to >12.0 pts
Below Expectation
Major errors or
omissions in analysis
and interpretation.
12 to >0 pts
Limited Evidence
Fails to provide critical
analysis and
interpretation of the
information given.
30 pts
5 to >4.0 pts
Meets Expectation
Project contains proper
APA formatting, with no
more than one significant
error.
4 to >3.0 pts
Approaches
Expectation
Few errors in APA
formatting, with no more
than two to three
significant errors.
3 to >2.0 pts
Below Expectation
Significant errors in
APA formatting, with
four to five significant
errors.
2 to >0 pts
Limited Evidence
Numerous errors in
APA formatting, with
more than five
significant errors.
5 pts
HCM481 Mod 2 CT
Criteria
This criterion
is linked to a
Learning
Outcome
Sources
Total Points: 90
Ratings
5 to >4.0 pts
Meets Expectations
Includes at least 3
sources. Sources meet
required criteria and are
well chosen to provide
substance and
perspectives on the issue
under examination.
4 to >3.0 pts
Approaches Expectation
Includes 2 sources.
Sources meet required
criteria but are less‐than
adequately chosen to
provide substance and
perspectives on the issue
under examination.
3 to >2.0 pts
Below Expectation
Includes only 1 source
and/or sources don’t meet
required criteria and are
poorly chosen to provide
substance and
perspectives on the issue
under examination.
Pts
2 to >0 pts
Limited Evidence
Includes no sources
and/or source
selection and
integration of
knowledge from the
course are clearly
deficient.
5 pts