Assignment Details 
This assignment has 4 parts. Answer each question. One paragraph for each answer.  

What competencies were you able to develop in researching and  writing the course Comprehensive Project? How did you leverage knowledge  gained in the intellipath assignments (Units 1- 4) in completing the  Comprehensive Project? How will these competencies and knowledge support   your career advancement in management?   
Marketers must consider the strategic implications of buyer behavior, market segmentation, product positioning, pricing,  distribution, advertising management, and customer relationship management. Analyze how your strategic marketing plan fits with your  mission statement and goals and what type of target audience would your pricing objectives likely to positively affect.  
Detail how you will use relationship management to ensure loyalty to your product and the brand.   
What role does technology play in supporting your customer relationship management plan? 

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