Market Capitalization (Case Analysis)
After reading the case “E-commerce at Yunnan Lucky Air,” reflect on the challenges of the organization as they relate to costs.
Analyze the costs and, using specifics, develop a cost-centered business strategy for the airline to move forward as a profitable firm.
Devise a tactic to differentiate the firm and to support the cost-focused strategy you developed.
How can the tactic be implemented within the scope of the overall strategy?
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Market Capitalization (Case Analysis)
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