Marketing 3

Research a local health care facility or organization that has chosen a niche market to target, and address the following: 

  • Introduce the organization, and identify the overall population it serves. 
  • Define a niche market and what makes it so. What is the niche market for this facility? 
  • Explain the segmentation strategy implemented by this organization. 
  • Explain how the organization adapts its marketing programs to address that target. 
  • Do you feel that this approach is or has been effective? What tools did you use to make that decision? 
  • What would you have done differently? 

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

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