Marketing 3

Research a local health care facility or organization that has chosen a niche market to target, and address the following: 

• Introduce the organization, and identify the overall population it serves. 
• Define a niche market and what makes it so. What is the niche market for this facility? 
• Explain the segmentation strategy implemented by this organization. 
• Explain how the organization adapts its marketing programs to address that target. 
• Do you feel that this approach is or has been effective? What tools did you use to make that decision? 
• What would you have done differently? 

NOTE: You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.