Marketing Case BWT

From the Marketing Case BWT each student may consider the case from a global perspective or from their own country’s perspective. This is a continuation of the mid term assignment.

Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.

Questions:

• You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product Development.
• Describe the strategic decisions that you will apply to the marketing mix. o Product
  o Distribution
  o Price
  o Communication(IMC)
• Marketing Plan proposal