Read the book assigned (chapter 1 as I uploaded) and answer this question: Consider the three key forces driving the new marketing realities – Technology, Globalization & Social Responsibility. How are they likely to change in the future? What other major trends or forces might affect marketing?
You will be expected to read the questions, conduct initial research, and contribute to the discussion. In-depth discussion questions include use of sources from outside reading and from the textbook. One or two paragraphs should be enough.