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Instructions – Due Tuesday
For this essay, you will conduct research on corporate strategies and the affect they have on the decision process. Use the same company – Coca Cola. As you explore the decision process, consider how corporate strategies influence these decisions. In your essay, address the following questions:

What is a functional strategy?

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What are stability strategies in business? What are the pros and cons of these strategies?

What are competitive and cooperative strategies?

What are the tradeoffs (pros and cons) between an internal and an external growth strategy? Which approach is best as an international strategy? Why? What about retrenchment?

Your essay should be two to three pages in length, double-spaced, and in 12 pt. Times New Roman font. The title and reference pages do not count towards the minimum page length. To complete this assignment, a minimum of two reputable sources must be used, cited, and referenced. Use APA style guidelines

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