NYU Principles of Public Questions

Select one of the cases below and develop an 8-Step plan based on the case materials. Determine what you think the the objective was, what research was done to help determine the strategy, outline the strategy, and the supporting tactics, the audience(s) and how the campaign was evaluated.

1. Zero Likes Given – art exhibit on un-liked IG posts

https://www.prweek.com/article/1594929/zero-likes-given-inside-kahluas-art-exhibit-unliked-instagram-posts

2. Timberland pledges to plant trees

https://www.prweek.com/article/1596073/timberland-pledges-plant-50-million-trees-five-years-new-campaign

3. Ithaca Tourism: Winter, you Win

http://cssc.uscannenberg.org/wp-content/uploads/2016/10/v5art12.pdf

Links to an external site.

4. LeBron James Image Restoration

http://cssc.uscannenberg.org/wp-content/uploads/2016/08/v5art8.pdf

Links to an external site.

5. Hurricane Sandy

http://cssc.uscannenberg.org/wp-content/uploads/2014/09/v3art4.pdf

Links to an external site.

6. Johnny Walker launches Jane Walker –

https://blog.hubspot.com/marketing/public-relations-examples

Links to an external site.

7. Stablio Boss Highlighters – uses a yellow highlighter to showcase a woman’s overlooked achievements – https://blog.hubspot.com/marketing/public-relations-examples

Links to an external site.

https://www.meltwater.com/blog/2018s-top-5-pr-campaigns/