paper

 
1.Customer Analysis 
Total Market Size 
Target Market trends growth/shrinkage 
Market Potential and realistic future forecast 
Barriers to entry such as technology, qualified employees, high startup costs
2.Demographic Market Segments:
Age – History
Gender 
Marital Status – Family Life Cycle
Income – Social Status
Education – Social Status
Purchase behavior
Communication Style 
Geographic
Other 
3.Psychographic Consumer Behavior:
Personal activities
Group activities
How time is spent
How they think (decision process)
Other

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