project work

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ASSIGNMENT

2.6 Student assessment:

Learning outcomes for subject

Assessment Tasks

Type of Assessment

When assessed – year, session and week

(for example, year 1, semester 1, week 1)

Weighting
(% of total marks for subject)

Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.

Capstone Project – Project Plan and Presentation
The presentation should show the concise plan on how to achieve the following outcomes in their capstone project. The following emphasis should be made in their presentation:
· Identification of the professional accounting, management and/or public relations issues to be considered in the project
· How to complete the research for the chosen project including appropriate analysis and justification
· What would be the key secondary data and how the data sources can be discovered for the project
· Develop a strategy to address the issues identified for the project including consideration of: accounting, management, public relations implications; and/or other organizational resource implications.

Week

3

10%

Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.

Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as
accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications

Demonstrate ability in incorporating the wider business context implications in a
comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.

Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.

Capstone Project – First Progress

Report

The progress report should present the challenges and solutions associated with doing the project.

Week 7

20%

Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.

Learning outcomes for subject

Assessment Tasks

Type of Assessment

When assessed – year, session and week

(for example, year 1, semester 1, week 1)

Weighting
(% of total marks for subject)

Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as
accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications

Demonstrate ability in incorporating the wider business context implications in a
comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.

Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.

Capstone Project –Second

Progress Report

The progress report should present the challenges and solutions associated with doing the project.

Week 11

20%

Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.

Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as
accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications

Demonstrate ability in incorporating the wider business context implications in a
comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.

Learning outcomes for subject

Assessment Tasks

Type of Assessment

When assessed – year, session and week

(for example, year 1, semester 1, week 1)

Weighting
(% of total marks for subject)

Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.

Capstone Project – Final Report and Presentation

The final project report and presentation should demonstrate the following outcomes:
· Completion of appropriate advanced level research that identifies and provides assistance in solving the accounting, management, and/or public relations problems identified for the project
· Advanced level planning to facilitate the conduct of the project
· Consideration, where appropriate, of the accounting, management, or public relations implications, and other organizational resource implications of the project
· Advanced ability to communicate effectively the research processes and outcomes of the project

Week 14

50%

Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.

Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as
accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications

Demonstrate ability in incorporating the wider business context implications in a
comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.

Communicate effectively the outcomes of conducting a research based project to solve a professional accounting, management and/or public relations problem in a practical business setting.

2.6.1 Assessment

Assessment Requirements:

You are required to conduct an integrated project to reflect your knowledge and skills that acquired during your degree study.

Your project can be a real world situation, e.g., your current or previous employer (please get permission from them before start), or any company that you are familiar with. Otherwise, you can choose from a case that is listed in below table:

TABLE1.List of Cases

Case CaseTitle VideoTitle URL

1

MysticMonkCoffee

MonksSell Coffee to RaiseFunds forMonastery

https://www.youtube.com/watch?v=QyFxDUDFB_
4

1

MysticMonkCoffee

Profit-SharingintheCoffeeIndustry

2

Airbnbin 2016: A Business ModelfortheSharingEconomy

Airbnb’sInternationalGrowthStrategy

2

Airbnbin 2016: A Business ModelfortheSharingEconomy

Airbnb’sVPofProductonGrowthan dPlanningfortheFuture

https://www.youtube.com/watch?v=o1RMH8WQt
AQ

3

Amazon.com’sBusinessModelandItsEvolution

Amazon.comBusinessStrategyin2000 s–Profitvsgrowth–
LongRunwayforSuccess

https://w

ww.youtube.com/watch?v=lvzrRx5

–

He4

4

CostcoWholesalein2016:Mission,BusinessModel,andStrateg y

JimCramerDiscussesWhyCostcoI sKing

4

CostcoWholesalein2016:Mission,BusinessModel,andStrateg y

NightlyBusinessReport:CostcoS trikesaNewDeal

https://w

ww.youtube.com/watch?v=05Oji32ZYks

5

CompetitionintheCraftBeerIndustryin 2016

USCraftBeerProducersLookingtoC onquerOverseasMarkets

https://www.youtube.com/watch?v=yRU6V20RQb
A

5

CompetitionintheCraftBeerIndustryin 2016

IstheCraftBeerMarketGettingTooCro wded?

https://w

ww.youtube.com/watch?v=BbSnoTBZVk
8

6

TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi lity

TOMS:TheBusinessofFootwearandPh ilanthropy

https://www.youtube.com/watch?v=TvVIe_W9epI

6

TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi lity

TOMSLaunchesOne-for-
OneCoffeeCompany/Fortune

7

Fitbit,Inc.:HastheCompanyOutgrown Its Strategy?

FitbitCEO:WeDon’tTargetSameCon sumerasApple

7

Fitbit,Inc.:HastheCompanyOutgrown Its Strategy?

Fitbit CEO: Upping theWellnessGame/

https://www.youtube.com/watch?v=yobOs

–

mgHmE

8

UnderArmour’sStrategyin 2016– How Big a Factor Can
theCompanyBecomeinthe$250BillionGlobalMarketforSports ApparelandFootwear?

HowUnderArmourOvercameItsU nderdogOdds/HowIMadeIt/CNB C

8

UnderArmour’sStrategyin 2016– How Big a Factor Can
theCompanyBecomeinthe$250BillionGlobalMarketforSports ApparelandFootwear?

UnderArmour’sGamePlan

9

lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack ?

lululemonathletica:Don’tCustomize,Co nfigure

9

lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack ?

lululemonResaleIsBigBusiness

10

GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016 ?

WhyIsGapClosing175StoresinNorthAme rica

10

GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016 ?

GAPInc.toOpenStoreinIndia

https://www.youtube.com/watch?v=NvTFvw6E53
Y

11

Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-EmergingRidesharing Industry?

Uber’sPlantoGetMorePeopleintoFewerCars/ TravisKalanick

https://www.youtube.com/watch?v=pb

—

rJGgVIo

11

Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-EmergingRidesharing Industry?

Uber’sBusiness Model: ARare LookattheNumbers

12

PaneraBreadCompanyin2016
–
IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth Working?

PaneraBreadKicksTurnaroundPlanintoHighG earafterInterestfromActivistLuxorCapital

https://www.youtube.com/watch?v=Lhui00Z5v8
g

12

PaneraBreadCompanyin2016
–
IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth Working?

PaneraBread:PinnacleoftheB akery-CaféCategory

https://www.youtube.com/watch?v=4tahwpPORh
8

13

ChipotleMexicanGrillin2016:CantheCompanyRecoverfromIts E.coliDisasterandGrowCustomerTrafficAgain?

TheSecretRecipeofChipotle’sSuccess

13

Chipotle Mexican Grill in2016:Can the Company Recover from ItsE.coliDisasterandGrowCustomerTrafficAgain?

Bill
AckmanIsGoingtoMakeChipotleGrea tAgain

https://www.youtube.com/watch?v=FrVxBSKn5rk

14

GoPro’sStruggle for Survival in2016

GoProCEOonNewCameraDrone,Com panyPerformance

https://www.youtube.com/watch?v=LOZB

–

UV71NI

14

GoPro’sStruggle for Survival in2016

CEO:LeadingGoProIslikeRacinga Car

https://w

ww.youtube.com/watch?v=co5I0JA34nI

15

TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline PricesandMountingCompetition?

Tesla’sBatteryMarketingStrategyIsB rilliant: Patterson

15

TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline PricesandMountingCompetition?

TeslaNowtheMakeroftheWorld’sFa stestProduction Car

https://www.youtube.com/watch?v=hc1W2kE4T

–
s

16

The South African Wine
Industryin2016:WhereDoesItGofromHere?

SouthAfrica’sBoomingWineIndustry

https://www.youtube.com/watch?v=1zz1ZQG6H0
M

16

The South African Wine
Industryin2016:WhereDoesItGofromHere?

Opportunities&ChallengesinS.A.’sWin eIndustry

https://www.youtube.com/watch?v=0m7FwzPlfT

0

17

FordMotorCompany:NewStrategiesforInternationalGrowth

Ford’sEurope’sSUVStrategywithJimF arley,CEOatFrankfurtIAA

https://www.youtube.com/watch?v=HS8TI93eX

–
Y

17

FordMotorCompany:NewStrategiesforInternationalGrowth

InnovationIsKeytoFord’sStrategy:Ji mBuczkowski

https://www.youtube.com/watch?v=YnRiUAu0Vj
8

18

TheGreenMusicCenteratSonoma StateUniversity

GreenMusicCenter//CorporateSt ory

19

Ricoh CanadaInc.

RicohAmericasCorporationI nterview(EN)

https://www.youtube.com/watch?v=jlTCCHzGgQ
8

19

Ricoh CanadaInc.

Ricoh-BusinessTransformationCrossMedia2012

https://www.youtube.com/watch?v=tMQAdk6AHu
8

20

MondelēzInternational:HasCorporateRestructuringProducedS hareholderValue?

WhyHersheyRejectedMondelez’s $23BTakeoverOffer

20

MondelēzInternational:HasCorporateRestructuringProducedS hareholderValue?

Mondelez CEO onTurnaround: “Be Straightwithpeople”

https://www.youtube.com/watch?v=Lo

—

UseFhCE

21

LMVHin 2016:It’s DiversificationintoLuxuryGoods

LouisVuittonRulesGlobalLuxuryasTo pBrandof2015

21

LMVHin 2016:It’s DiversificationintoLuxuryGoods

InsideLouisVuitton’sSuccess

22

RobinHood

SherylSandberg:WhatILearnedfrom Google

https://www.youtube.com/watch?v=7TWI8L2oWY

o

22

RobinHood

InsightsonLeadership:SaraBlakely,S irRichardBranson,andRichardAnder sononAdvice

https://www.youtube.com/watch?v=UKhEuKVk0Jc

23

Dilemma at Devil’sDen

ChipotleServesUptheAmericanD ream/MadMoney/CNBC

23

Dilemma at Devil’sDen

Apple,StarbucksShowHowaWinni ngCultureLeadstoaHigherStock

https://www.youtube.com/watch?v=3eplgBcxk2
U

24

SouthwestAirlinesin2016:
Culture,Values,andOperatingPractices

SouthwestCEO:CompetitiveEnvironm entImpactsFares

24

SouthwestAirlinesin2016:
Culture,Values,andOperatingPractices

SouthwestAirlinesCEOonR elationshipwithTSA,FAA

25

Rosen Hotels &Resorts:
DeliveringSuperiorCustomerService

TheHospitalityBusiness:AdaptingtoSu rvive-CountingtheCost

https://www.youtube.com/watch?v=m5yRTUpXxR
M

25

Rosen Hotels &Resorts:
DeliveringSuperiorCustomerService

Harris
Rosen’61,President&COOofRosenH

https://w

ww.youtube.com/watch?v=I8rJhWiU_dU

26

NucorCorporationin2016:ContendingwiththeChallengesofL ow-CostForeignImportsandWeakDemandforSteelProducts

WhatSteelSaysAboutthe U.S.Economy

https://www.youtube.com/watch?v=ga0TcBTT

7ZM

27

TimCook’sLeadershipandManagementStyle:BuildingHis OwnLegacyatApple

AppleCEOTimCook:OptimismfortheF uture/MadMoney/CNBC

https://www.youtube.com/watch?v=kFdUa_WeTcQcQ

27

TimCook’sLeadershipandManagementStyle:BuildingHis OwnLegacyatApple

Apple:FiveYearswithTimCook

28

NCAAFootball:IsItWorthIt?

IsItTimetoPayCollegeAthletes?

https://www.youtube.com/watch?v=Q8lKwKbvKT
Y

28

NCAAFootball:IsItWorthIt?

Crossfire:ShouldCollegeAthletesBe Paid?

29

Rhino
PoachinginSouthAfrica:DoNationalParksHaveSufficientReso urcestoFightWildllifeCrime?

RhinoWards:HuntingPoachersinKruge rNationalPark/SpecialReport

29

Rhino
PoachinginSouthAfrica:DoNationalParksHaveSufficientReso urcestoFightWildllifeCrime?

CombatingRhinoPoachinginAfricaw ithDrones

https://www.youtube.com/watch?v=paSVWkOfSW

Q

30

ConflictPalmOilandPepsiCo’sEthicalDilemma

WhyPalmOilProductionIsGoingG reen

https://www.youtube.com/watch?v=LlGj7Wx1azE

30

ConflictPalmOilandPepsiCo’sEthicalDilemma

TheHuman Costof ConflictPalm Oil

https://www.youtube.com/watch?v=BHreDVWW0
Fo

Requirements:

a) You can choose to conduct this project individually or in Group;

b) Submit the progress reports (no more than 2 pages);

c) Submit the final Project Report.

In your project report, you can address one or more aspects from the following key areas to discuss:

·
Industry and competitive analysis

·
Company resources and capabilities

·
Global or multinational strategy

·
E-business strategy issues

·
Diversification strategies and the analysis of multi-business corporations

·
Financial conditions and financial analysis

·
Staffing, people management, incentives and rewards

·
Organizational structure, core competencies, competitive capabilities, staffing

·
Policies, procedures, operating systems, best practices, continuous improvement

·
Corporate culture issues

·
Ethics, values, social responsibility

·
Corporate communication and public relations

In your final report, you need include:

Section 1.

Executive Summary;

Section 2.

Background of the company / topic being studied;

Section 3.

Issues / Problems that being analysed;

Section 4.

Detailed analysis of the identified issues by referring to disciplinary knowledge and skills learnt from your degree;

Section 5.

Recommend solution / Suggestions

Section 6.

Plan of your career or future study(Must individually complete)

Your report must be submitted electronically through “Turnitin”.

Total words: 3000 words

In order for students to be eligible to submit the Final Project Report AND to receive a pass grade in any Academic Unit, students must meet ALL of the following criteria:

a. Attend at least 50% of scheduled seminar/workshop sessions;

b. Submit the progress report;

c. Achieve an overall mark of at least 50% in the unit**.

Special Consideration section below for more information.

2
3