research articles that pertain to marketing a service

Task 1: Read 5 journal/research articles that pertain to marketing a service (as opposed to a product). Then write a 3-5 page report (excluding cover page, abstract, and references) synthesizing those 5 articles. APA methodology applies to this assignment.

Task 2: Prepare a 3-5 page essay (excluding cover page, abstract, and references) on the relationships and interdependencies between marketing and other functional areas. APA methodology applies to this assignment.

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