SFU Brand Personalities Questions
Think about brands as global personalities
How do some brands move more successfully across the globe than other brands? Why do some take a globalized/nationalized approach and others a standardized approach?
Begin by thinking of brands as people and be prepared to trace their personalities across cultures. Here is the assignment:
Pick three (3) of those people and discuss why each of these people is influential:What about their actions,personality,country of origin/current residence,profession/title,associations,and so on makes them influential?
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