SNHU Buyer and The Global Clean Water Initiative Questions

Scenario

You are a beginner freelance graphic designer and have been hired by a nonprofit, California-based organization heading up a global clean water initiative. The organization is opening three satellite offices in Vietnam, Nigeria, and Mexico. As part of a larger marketing campaign, the organization would like you to design a flyer for one of these locations. The flyer will be distributed throughout the community to increase awareness of the initiative and encourage members of the community to volunteer.

For the purposes of this project, you have been provided with a Design Specifications document that includes the company vision, copy for the call-to-action flyer, and additional design specifications. You will choose one of the three satellite office locations and research the country to create a profile of the target audience. Then, using your research and the information provided in the Design Specifications document, you will create a design brief and proposal as well as a mock-up of your flyer. You will also provide a written justification for your project’s legal considerations and explain how you applied your target audience research to your flyer mock-up.

Directions

For this milestone, complete only Part 1 (

Design Brief

and

Proposal

) of the GRA 290 Project Two Template.

Create a design brief and proposal in InDesign for the client based on the country you chose (I WILL BE WORKING IN VIETNAM) using the Design Brief and Proposal Template linked in the “What to Submit” section. This includes a scope of work, a target audience profile, a mood board, a project schedule, and a list of terms and conditions. Refer to the design specifications located in the Supporting Materials section to inform your work.

Specifically, you must address the following rubric criteria:

Design Brief

Define the scope of the project including the following required information. Add your responses in the Statement of Work section.

Define the project goals.

Summarize the output specifications.

Provide a high-level summary of the design process.

Choose one country from the Design Specifications document.

Explain how specific colors are perceived in your chosen country.

Include one color palette with a maximum of four colors.

Proposal

Include legal considerations.

Notes:

GRA 290 Project Two Design Specifications
Vision Statement
We at the Global Clean Water Initiative strive to make the world a better place by ensuring that people
around the globe have access to safe water. We are committed to the environment and want to ensure
that we make the strongest impact on communities while preserving their fragile environments. To do
so, we partner with local organizations, leaders, and community members to find sustainable solutions
that suit the needs of the communities we serve.
Copy for Call to Action
• Company Name: The Global Clean Water Initiative
• Tag Line: Building sustainable solutions for clean water in our communities
• Call to Action: Come join our team. All volunteers welcome!
• Launch Date: Clean Water Initiative Launch Meeting: June 15th @ 5:00 p.m.
• Contact Information: For further information, visit www.globalcleanwater.gcw or email us at
info@globalcleanwater.gcw.
Output Specifications
• Trim size: 8.5” x 11”
• Single-sided
• Stock: Recycled paper, coated
• Ink: Full color, non-toxic ink
• Quantity: 5,000
Fulfillment Details
• Delivery goes to the client.
• The client assumes printing costs.
• The client assumes the cost of stock photography.
• The printer’s turnaround from receipt of the file is five to seven business days.
Key Project Deadlines
• Designer Hire Date: February 1
• Delivery Date: 30 days minimum prior to the launch event
Name:
Design Brief & Project Proposal
GRA 290 • Project Two
Statement of Work
Project Goals:
Output Specifications:
Design Process Summary (this should be high-level):
Target Audience
Identify your chosen country and create a profile of the target audience.
Explain how specific colors are perceived in your chosen country:
Image selection strategy:
Include three images.
Include one color palette with a minimum of four colors.
Include two typefaces.
Mood Board
Project Schedule & Timeline
Terms & Conditions
Legal and Financial Considerations
Justification
This page will only be completed for the Project Two Submission in Module Seven.
Explain why you included each legal consideration.
Explain how you applied your target audience research to your flyer design.