SNHU Communication Strategies Discussion

In our previous discussion, we explored some of the various audiences that technical communicators converse with, and their various attributes. In this discussion, we will focus on best strategies for reaching these audiences. How would you communicate with various audiences? Would you use emails? Training videos? Manuals with graphics? Websites? Blogs? Other channels? For this discussion, pick two target audiences, one technical (customer support, research and development, etc.) and one nontechnical (management, marketing, sales, customers, etc.), and describe how you would educate them on a new technical product that was being developed and launched.

Discussion Rubric: Graduate
Your active participation in the discussion forums is essential to your overall success this term. Discussion questions are designed to help you make meaningful
connections between the course content and the larger concepts and goals of the course. These discussions offer you the opportunity to express your own
thoughts, ask questions for clarification, and gain insight from your classmates’ responses and instructor’s guidance.
Requirements for Discussion Board Assignments
Students are required to post one initial post and to follow up with at least two response posts for each discussion board assignment.
For your initial post (1), you must do the following:
 Compose a post of one to two paragraphs.
 In Module One, complete the initial post by Thursday at 11:59 p.m.
Eastern Time.
 In Modules Two through Ten, complete the initial post by Thursday at
11:59 p.m. of your local time zone.
 Take into consideration material such as course content and other
discussion boards from the current module and previous modules, when
appropriate.
 Reference scholarly or peer-reviewed sources to support your discussion
points, as appropriate (using proper citation methods for your discipline).
Critical Elements
Comprehension
Exemplary
Develops an initial post with an
organized, clear point of view or
idea using rich and significant
detail (100%)
Timeliness
Engagement
Critical Thinking
Provides relevant and
meaningful response posts with
clarifying explanation and detail
(100%)
Draws insightful conclusions that
are thoroughly defended with
evidence and examples (100%)
Proficient
Develops an initial post with a
point of view or idea using
appropriate detail (90%)
Submits initial post on time
(100%)
Provides relevant response posts
with some explanation and
detail (90%)
Draws informed conclusions that
are justified with evidence (90%)
For your response posts (2), you must do the following:
 Reply to at least two different classmates outside of your own initial post
thread.
 In Module One, complete the two response posts by Sunday at 11:59
p.m. Eastern Time.
 In Modules Two through Ten, complete the response posts by Sunday at
11:59 p.m. of your local time zone.
 Demonstrate more depth and thought than simply stating “I agree” or
“You are wrong.” Guidance is provided for you in each discussion prompt.
Needs Improvement
Develops an initial post with a
point of view or idea but with
some gaps in organization and
detail (70%)
Submits initial post one day late
(70%)
Provides somewhat relevant
response posts with some
explanation and detail (70%)
Not Evident
Does not develop an initial post
with an organized point of view
or idea (0%)
Value
20
Submits initial post two or more
days late (0%)
Provides response posts that are
generic with little explanation or
detail (0%)
10
Draws logical conclusions (70%)
Does not draw logical
conclusions (0%)
30
20
Writing
(Mechanics)
Initial post and responses are
easily understood, clear, and
concise using proper citation
methods where applicable with
no errors in citations (100%)
Initial post and responses are
easily understood using proper
citation methods where
applicable with few errors in
citations (90%)
Initial post and responses are
understandable using proper
citation methods where
applicable with a number of
errors in citations (70%)
Initial post and responses are not
understandable and do not use
proper citation methods where
applicable (0%)
Total
20
100%