stage 3 mock up analsis

This is a follow up project. I have attached stage 1 and 2 and the instruction for the final stage is below.The final project is amock-up of the visual campaign and an assessment of what you learned in the process.

Visual Campaign

Open your previous submission, titled [yourname]_FinalProject_Stage2. Save this as [yourname]_FinalProject_Stage3.

Create a page break after the Stage 2 section. Create a “Stage 3: Mock Up” header at the top of the document.

Using the software you selected, create your mock-ups. It’s fine if this isn’t the final form your product would take; you could display your campaign as an animated gif, retouched screen shots, or jpegs.

Create a new slide in your Powerpoint for each mock-up

If your product includes text, you are not required to write the text. You may simply use descriptive text.

Place your text next to each image –5 images wherever they would go to support your text.

Analysis

Create a page break after the Stage 3 section.

Add a slide in your PowerPoint document to address each of the following points.  analysis of your work. Feel free to draw from the notes you wrote in Stage 1 and Stage 2 as well as any discussion posts you composed on your project.

What is the purpose of your work? Who is your audience?

How do the images individually or collectively “speak” to this audience in particular? How did you address culture, demographics, psychographics?

How do the images work together to support a visual theme or tell a narrative?

How do they contribute to a sense of visual unity?

Apply the FTC palette to your product. How did you use perspective, composition, principles of design, color, imagery, and more to convey meaning?

Is your visual campaign ethical? List three ways in which you abided by ethical principles, avoiding bias and prejudiced depictions, while supporting the brand identity.

WITHINGS BODY SCAN
CAMPAIGN LAUNCH
PRESENTED BY: OLAMIDE OLATUNJI
CHANGE
• Creating a positive public perception of the brand.
• Increase consumer engagement with brand’s products and services.
• Consumers should see the products as valuable tools in their lives.
• Products and services will help consumers achieve their health and wellness goals.
VISUAL CAMPAIGN GOALS
• Inform consumers about our products and services
• Demonstrate how our products can help people achieve their health and wellness goals
• Engage consumers in our brand
• Drive sales of our products and services
PROJECT GOALS AND METRICS OF SUCCESS
• Project Goals
• Raise awareness of products and services
• Increase consumer engagement with the brand
• Showcase products, services, and technologies
• Demonstrate how products can help people achieve their health and wellness goals.
• Drive Sales and increase income generation potential
• Metrics of Success
• Web traffic
• Product sales
• Brand visibility
• Social media followers
TARGET AUDIENCE
• Health and wellness enthusiasts and Tech sav individuals.
• People looking for tools to help them achieve their health and wellness goals.
• These individuals are between the ages of 25 and 44 and are primarily female.
• They are Educated and affluent and value convenience, technology, and health.
• Active on social media and use online tools to track their progress.
• Research
• https://www.statista.com/statistics/252839/age-group-of-people-interested-in-health-fitness-products/
STAGE 2: IMAGE
SELECTION
STATEMENT OF PROBLEM
• Health and Wellness solutions are often dispersed.
• People have to consult different services to get what they need.
• Individuals who need health and wellness services can have these services provided to them in one bundle.
• Withings company will provide custom solutions that will help people reach their health and wellness goals.
• Users will be able to connect different devices and apps and have an easy time monitoring their health and
wellness.
STATEMENT OF CAMPAIGN GOALS
• Awareness of products and services will be examined through the increased traffic to the website.
• Showcasing products and services will be achieved through driving engagement with the consumers.
• Project goals will be realized through increased sales of the products.
• Increased customer satisfaction will measure the effectiveness of demonstrating the usefulness of the products
and services.
IMAGE
• Source: https://www.vantagefit.io/blog/engage-in-wellness-campaign/
CONVINCE AND IMPACT ON MARKET SEGMENT
• Convincing Market Segment
• The graphic will show users how the software feels, convincing the market segment.
• Users will have specific goals they want to accomplish for their health and wellness.
• The image creates the impression that users are journeying to become healthy and bettering their lives.
• Impact on Market Segment
• The picture will show why each market group needs a health tracking device or app.
• This will also increase consumer engagement with the brand.
• The image also demonstrates how users will interact with the products and services.
IMAGE
• Source: https://www.gcsnc.com/Page/17857
CONVINCE AND IMPACT ON MARKET SEGMENT
• Convincing Market Segment
• This graphic showcases the company’s services to persuade the market.
• Users must follow these steps to achieve their health and wellbeing goals.
• The image appeals to tech-savvy and health enthusiasts’ sense of urgency.
• Showing the steps to reach their health and wellness goals can motivate them to keep going.
• Impact on Market Segment
• The impact on the market segment this image will drive the sales of the products and services.
• The graphic shows how consumers will use items and services, specifically how long they will do so.
IMAGE
• Source: https://www.bentley.edu/library/in-the-know/display-health-and-wellness
CONVINCE AND IMPACT ON MARKET SEGMENT
• Convincing Market Segment
• Showing the products needed to reach health and wellness goals will persuade the market.
• It breaks down health and wellness into feasible products that influence consumers.
• Impact on Market Segment
• The image will increase awareness of the products and services.
• Sales will rise when consumers understand their health and fitness journey.
• This image demonstrates the necessary products that consumers need to realize their goals
COMMUNICATING BRAND IDENTITY
• Conduct Market Research to Define Brand Identity
• Develop a Framework for Brand Messaging
• Center Messaging on Advantages of Healthy Lifestyle
• Enhance Audience Engagement and Drive Outcomes with Brand Identity and Messaging
REFERENCES
•
Shahbandeh, M. (2019). Annual payroll income of the U.S. forest products industry 2018. Statista.
https://www.statista.com/statistics/252839/payroll-income-of-the-us-forest-paper-and-packaging-industry2012/
•
Wheeler, A. (2017). Designing brand identity: an essential guide for the whole branding team. John Wiley &
Sons.
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Withings Body Scan Campaign Launch
Olamide Olautnji
University of Maryland Global Campus
Comm 207
02/22/2023
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Withings Body Scan Campaign Launch
Company Overview
Withings is a health technology company that provides products and services to help people
reach their health and wellness goals. We offer digital health trackings solutions like connected
devices, apps, and services. Our products include activity trackers, scales, sleep monitoring
systems, blood heart rate, and pressure monitors.
Project Description
The Withings Body Scan Campaign Launch will be an integrated marketing campaign that
combines online, print, and broadcast components. The campaign will feature a series of videos
showcasing our products and services and interviews with experts and influencers discussing the
benefits of using our products. We will also create a landing page on our website to provide more
information about our products and services and to drive sales.
Message: Our message for the Withings Body Scan Campaign Launch is “See where you could
be.” We want to encourage people to use our products to help them reach their health and
wellness goals.
Changes to be made
Creating a positive public perception of our brand and increasing consumer engagement with our
products and services is a targeted implementation plan. Consumers should be able to see our
products as valuable tools to help them achieve their health and wellness goals.
Visual Campaign Goals
The goals of the Withings Body Scan Campaign Launch include the following:
•
Inform consumers about our products and services
•
Demonstrate how our products can help people achieve their health and wellness goals
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•
Engage consumers in our brand
•
Drive sales of our products and services
Project goals
The Withings Body Scan Campaign Launch aims to raise awareness of our products and services
and increase consumer engagement with our brand. The campaign will serve as a basis for
showcasing the products, services, and technology. The aim is to demonstrate how the products
can help people achieve their health and wellness goals. Also, the campaign must drive sales and
increase income generation potential.
Metrics of success for this campaign include:
•
Web Traffic:The goal is to increase web traffic to our website by promoting the products
and services on our website. This goal is also achievable by directing consumers to the
website via our broadcast, print, and online campaigns.
•
Product Sales: We want to increase product sales by showcasing our products and
services and demonstrating how our products can help people achieve their health and
wellness goals. We will also use promotional offers and discounts to drive sales.
•
Brand Visibility: We want to increase brand visibility by promoting our products and
services through broadcast, print, and online campaigns.
•
Social Media Followers: We want to increase our social media followers by creating
engaging and informative content and promoting our campaigns and products on our
social media channels.
Target Audience
Health and wellness enthusiastsand tech-savvy individuals are the primary audiences. Also,
people looking for tools to help them achieve their health and wellness goals are a good target
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audience. These individuals are typically between the ages of 25 and 44 and are primarily
female. They are likely to be educated and affluent and value convenience, technology, and
health. They will likely be active on social media and use online tools to track their progress.
They are also likely to be engaged in health-related activities such as fitness, nutrition, and
mindfulness.
Research analysis
According to Shahbandeh (2019), the potential target audience for body scan visual campaigns is
typically savvy individuals looking for tools to help them reach their health and wellness goals.
They will likely be educated, and affluent and value convenience, technology, and health. They
are actively involved in social media and use online tools to track their progress. Besides, they
often engage in health-related activities such as fitness, nutrition, and mindfulness. Shahbandeh
(2019) also shows that the target audience is primarily females between the ages of 25 and 44.
Link to research:
https://www.statista.com/statistics/252839/age-group-of-people-interested-in-health-fitnessproducts/
Ideas on how you to speak to the audience visually
1. Use vibrant colors to draw attention to our products and services and convey energy and
vitality.
2. Incorporate health-related symbols and icons to convey that our products and services can
help people achieve their health and wellness goals.
3. Use images of people using our products to illustrate how our products can help people
reach their goals.
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4. Create visuals that are simple and easy to understand to appeal to our tech-savvy target
audience.
5. Use a modern and clean design aesthetic to convey that our products and services are
innovative and cutting-edge.
Ideas on how to create a sense of visual unity or continuity
1. Use a consistent color palette throughout the campaign to make sense of visual unity and
continuity.
2. Utilize the same font across all visuals to create a sense of cohesiveness.
3. Incorporate the same symbols and icons throughout the campaign to create a unified
visual style.
4. Stick to a consistent design style, such as minimalism or flat design.
5. Create images and visuals that are consistent with the message and overall theme of the
campaign.
Budget
The budget for the Withings Body Scan Campaign Launch is $15,000. This budget will be used
to advertise and promote the campaign, including print and digital advertising, social media
campaigns, and other promotional activities.
Timeline
The Withings Body Scan Campaign Launch will begin on January 1st and run through April 1st.
During this time, we will actively promote our products and services and drive sales.
Evaluation
The success of the Withings Body Scan Campaign Launch will be evaluated based on the
following metrics:
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•
Number of products sold
•
Increase in website traffic
•
Number of social media followers
•
Number of mentions on social media
•
Increase in brand awareness
We will also evaluate the campaign’s success based on customer feedback and reviews.
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References
Shahbandeh, M. (2019). Annual payroll income of the U.S. forest products industry 2018.
Statista. https://www.statista.com/statistics/252839/payroll-income-of-the-us-forestpaper-and-packaging-industry-2012/