Strategic Marketing


After obtaining the HBR Coursepack referenced in the Week 1 folder, review the following articles in the coursepack:

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  • Rethinking Marketing
  • Branding in the Digital Age
  • Marketing Myopia
  • Marketing Malpractice
  • The Brand Report Card

Following your review, share a 500-word synopsis of the strategic marketing concepts discussed.  This posting should not be a series of articles reviews.  Instead, it should be a synthesis of the readings with the overarching theme, “Strategic Marketing,” in mind.  This posting should be completed using APA formatting (in-text citations and references).  Cover page and reference page.  No PDF files accepted.  Include an Introduction and Conclusion as well in this paper.  Subject headers are required.

This assignment should be completed by Sunday at 11:00 p.m. EST.  


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