Strategy Development
w03a1 – Strategy Development
Summary
Click the linked activity title to access this assignment.
Text
Overview
The purpose of this project is for you to apply management principles to create management plans
that include strategy formulation, business analyses, industry trends, and organizational
characterization. Deliverables one through four focus on preparing you for the final capstone project.
You will apply skills, experience, and knowledge that you have gained through the completion of
prerequisite courses throughout each deliverable.
The intent of the Capstone project is for you to use the same case/company throughout the course.
Select one out of the three recommended cases listed below. Each case is located in the Cases to
Accompany Contemporary Strategy Analysis [PDF] section of the textbook.
The recommended cases are:
Case 8 BP: Organizational Structure and Management Systems.
Case 10: Chipotle Mexican Grill, Inc.: Disrupting the Fast‐food Business.
Case 13: Tesla Motors: Disrupting the Auto Industry.
You may also use the Internet or Strayer Learning Resource Center to research articles on your
chosen case or company.
Based on the case, you will perform an industry analysis and develop a strategy for the CEO of your
chosen company to help shape the company’s future.
Instructions
Write a 3–5 page paper in which you:
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
1. Define strategy and examine how the definition of strategy fits your chosen company and its
situation. Support your response.
2. Summarize the main strategies that your chosen company’s management took leading up to this
company’s recent development.
3. Identify your chosen company’s industry and determine its main competitors. Next, select two to
three strategies that the competitors use, and analyze whether or not the selected strategies are
successful. Support your response.
4. Perform an industry analysis for the CEO of your chosen company in order for him or her to
develop strategy for the company. Next, evaluate the company’s current standing in this industry
by taking into account the company’s resources and capabilities.
5. Propose at least three performance goals for the company for the next one- and five-year period
respectively. Provide a rationale for your response.
6. Use at least three quality references. Note: Wikipedia and other similar websites do not qualify as
academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please
refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your
professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Conduct an industry analysis to inform strategy development and performance goals for a
given company.
Scoring Guide
Define strategy and examine how the
definition of strategy fits your chosen
company and its situation. Support your
response. 15 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not define strategy
and examined how
the definition of
strategy fits your
chosen company and
its situation. Did not
submit or did not
support your
response.
Needs Improvement
Partially defined
strategy and
examined how the
definition of strategy
fits your chosen
company and its
situation. Partially
supported your
response.
Competent
Satisfactorily defined
strategy and
examined how the
definition of strategy
fits your chosen
company and its
situation.
Satisfactorily
supported your
response.
Exemplary
Thoroughly defined
strategy and
examined how the
definition of strategy
fits your chosen
company and its
situation. Thoroughly
supported your
response.
Summarize the main strategies that your
chosen company’s management took leading
up to this company’s recent development. 15
%
Unacceptable
Did not submit or did
not summarize the
main strategies that
your chosen
company’s
management took
leading up to this
company’s recent
development.
Needs Improvement
Partially summarized
the main strategies
that your chosen
company’s
management took
leading up to this
company’s recent
development.
Competent
Satisfactorily
summarized the main
strategies that your
chosen company’s
management took
leading up to this
company’s recent
development.
Exemplary
Thoroughly
summarized the main
strategies that your
chosen company’s
management took
leading up to this
company’s recent
development.
Identify your chosen company’s industry and
determine its main competitors. Next, select
two to three strategies that the competitors
use, and analyze whether or not the selected
strategies are successful. Support your
response. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not identify your
chosen company’s
industry and
determined its main
competitors. Did not
submit or did not
select two to three
strategies that the
competitors use, did
not submit or did not
analyze whether or not
the selected
strategies are
successful. Did not
submit or did not
support your
response.
Needs Improvement
Partially identified
your chosen
company’s industry
and determined its
main competitors.
Partially selected two
to three strategies
that the competitors
use, partially analyzed
whether or not the
selected strategies
are successful.
Partially supported
your response.
Competent
Satisfactorily
identified your chosen
company’s industry
and determined its
main competitors.
Satisfactorily selected
two to three strategies
that the competitors
use, satisfactorily
analyzed whether or
not the selected
strategies are
successful.
Satisfactorily
supported your
response.
Exemplary
Thoroughly identified
your chosen
company’s industry
and determined its
main competitors.
Thoroughly selected
two to three strategies
that the competitors
use, thoroughly
analyzed whether or
not the selected
strategies are
successful.
Thoroughly supported
your response.
Perform an industry analysis for the CEO of
your chosen company in order for him or her
to develop strategy for the company. Next,
evaluate the company’s current standing in
this industry by taking into account the
company’s resources and capabilities. 20 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
Did not submit or did
not perform an
industry analysis for
the CEO of your
chosen company in
order for him or her to
develop strategy for
the company. Did not
submit or did not
evaluate the
company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Needs Improvement
Partially performed an
industry analysis for
the CEO of your
chosen company in
order for him or her to
develop strategy for
the company. Partially
evaluated the
company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Competent
Satisfactorily
performed an industry
analysis for the CEO
of your chosen
company in order for
him or her to develop
strategy for the
company.
Satisfactorily
evaluated the
company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Exemplary
Thoroughly performed
an industry analysis
for the CEO of your
chosen company in
order for him or her to
develop strategy for
the company.
Thoroughly evaluated
the company’s current
standing in this
industry by taking into
account the
company’s resources
and capabilities.
Propose at least three performance goals for
the company for the next one- and five-year
period respectively. Provide a rationale for
your response. 15 %
Unacceptable
Did not submit or did
not propose at least
three performance
goals for the company
for the next one- and
five-year period
respectively. Did not
submit or did not
provide a rationale for
your response.
Needs Improvement
Partially proposed at
least three
performance goals for
the company for the
next one- and fiveyear period
respectively. Partially
provided a rationale
for your response.
Competent
Satisfactorily
proposed at least
three performance
goals for the company
for the next one- and
five-year period
respectively.
Satisfactorily
provided a rationale
for your response.
Exemplary
Thoroughly proposed
at least three
performance goals for
the company for the
next one- and fiveyear period
respectively.
Thoroughly provided a
rationale for your
response.
Three references. 5 %
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
Unacceptable
No references
provided.
Needs Improvement
Did not meet the
required number of
references; some or
all references were
poor-quality choices.
Competent
Met number of
required references;
all references were
high-quality choices.
Exemplary
Exceeded number of
required references;
all references were
high-quality choices.
Clarity, writing mechanics, and formatting
requirements. 10 %
Unacceptable
More than six errors
present
Needs Improvement
5–6 errors present.
Competent
3–4 errors present.
Exemplary
