SU Coming up With a Strategic Plan to Enhance Communication in The Employment Environment Discussion

Part 1: Complete your first draft of the written communication (Assignment 2) and submit to the Discussion Board for peer review. Click the following

link

for a PDF file that will give you an example and information. Also, watch the following video for additional ideas.

Part 2: Review another student’s work and provide constructive feedback.

Assignment 1: Strategic
Communications Plan
This plan aligns your communication goals &
purpose, your specific audience, key message &
supporting points, and your action request.
An example can be found:
Course Info > Course Information Section >
Sample Student Communications Plan (PDF)
Assignment 2: Written Communication
The written communication will be the same
topic/goal you chose for Assignment 1. In this
assignment, you should create a written
document that conveys your key message and
supporting points.
It should be:
• An email (or)
• A formal letter
Please see page 2 of this PDF for an example.
Assignment 3: Verbal Communication
Don’t forget Part 2
for BOTH
Assignments 2 & 3
The verbal communication will be the same
topic/goal you chose for Assignment 1. In this
assignment, you should create a verbal
communication that conveys your key message
and supporting points.
It should be:
• A narrated PowerPoint (or)
• A video
Email Example
Letter Example
Running Head: STRATEGIC COMMUNICATIONS PLAN
Assignment 1: Strategic Communications Plan
Kenya Mitchell
Strayer University
COM 510
Prof. Deborah Busby
October 27, 2019
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STRATEGIC COMMUNICATIONS PLAN
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1. Description
Effective communication is a vital aspect of the economic world. An adequate
communication strategy is often centered on five collaboratives, namely, a communicator, the
audience, message, delivery channel, and culture strategy (Camilleri, 2018). For an individual or
organization to sufficiently pass particular information across, one must evaluate the
effectiveness of the interactive variables utilized. Through the practical utilization of these
variables, an adequate strategic plan can be formulated that addresses the challenges associated
with a new job opportunity interview.
a) What is your challenge or opportunity?
One of the greatest fears among aspiring employees is facing an interview with optimism.
This particular fear makes it a challenge for me as I prepare for a new job opportunity. My
anxieties and worries concerning this specific exercise are based on the fact that I often fail to
deliver when selling myself as a brand to a potential employer. Besides, there are instances in
which I come across as argumentative and overly aggressive when expressing myself. These
presumed character traits often present a hindrance in portraying an excellent first impression.
Every time I express myself, my voice tends to get higher when a conversation becomes
interesting, an act that is often misunderstood as being aggressive. I also have a habit of taking
things personally. This makes it challenging when handling cases of disappointed when working
with other employees. However, I acknowledge the importance of establishing effective
communication with my coworkers and controlling my emotions. Besides, I need to learn how to
express myself in a manner that does not repulse others.
b) Why is this professionally important to you?
STRATEGIC COMMUNICATIONS PLAN
3
This particular profession is important since it allows me to learn new skills and adopt
efficient qualities that can help me advance my career. Besides, as a professional, I need to learn
how to utilize different communication styles, maintain self-control, and work effectively with
other employees. This will enhance the development of a good working environment.
2. Goal
My goal under this particular strategic communication plan is to address the challenges
experienced when individuals are preparing for a new job opportunity interview. Also, through
this plan, I seek to get relevant parties to listen to some of the issues faced by aspiring employees
within the economic sector.
a) What goal or outcome do you want to achieve with this communication?
The primary goal of this plan is to address the issue at hand in a manner that allows
business executives to lend an ear to the challenges experienced by employees who seek new
employment opportunities. As I look forward to attending interviews related to new employment
opportunities, I often reflect on some of the factors that might make me fail. There are some
instances in which I was asked some questions, and my mind went blank. This was because of
the uncomfortable environment the interviewers created before the commencement of the
interview. Therefore, this plan also seeks to address how business executives influence a
candidate’s chances of acing an interview.
3. Audience
a) Who is the target audience?
STRATEGIC COMMUNICATIONS PLAN
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This particular strategic communication plan targets both employees and business
executives. Regarding the employees, this plan will enhance their understanding of the potential
issues that might influence one’s chances of getting employed. This will be achieved by
addressing some of the problems that make candidates fail during interviews, such as the
utilization of specific gestures and expressions. When it comes to business executives, this plan
will allow them to comprehend the significance of establishing an effective and favorable
environment during interviews. Besides, these audiences will understand the vital role they play
in influencing candidates, chances of getting a particular employment opportunity. The two
parties mentioned are people that I get to interact with daily when working within the corporate
world. Through this communication strategy, both parties can get more information on how to
behave ethically and interact professionally during interviews. Some of the biases that might be
experienced when formulating and implementing the plan include a lack of interest among
business executives.
b) What information is available about the audience?
As earlier mentioned, business executives play a vital role when it comes to the success
of candidates during job interviews. These individuals often have little information about the role
they play in influencing the way interviewees behave and act. It is for this reason that this
particular plan is essential. When executives and the interviewing panel are friendly and
receptive to aspiring employees, job seekers often feel calm and composed during interviews
(Cloutier et al., 2015). Regarding other employees, they need to have knowledge of some of the
underlying factors that can impact one’s chances of getting employed. Through addressing issues
such as the effective assimilation of specific traits, employees can know how to conduct
STRATEGIC COMMUNICATIONS PLAN
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themselves professionally adequately. This, in turn, will enhance their chances of doing well
during interviews for new job opportunities.
c) What tone will you use to convey your message?
To adequately convey my message to the relevant parties, I will need to use both official and
casual tones. When addressing the business executives, the environment that is likely to be
established will be a formal one, which will mandate that I use a formal approach when
communicating with them. Besides, to facilitate an adequate understanding of the topic under
discussion, I will have to be professional and formal. On the other hand, when communicating
with employees, I can use a casual approach to allow them to feel free and genuinely express
themselves. A casual approach often enhances the development of effective communication
between parties at the same level within the corporate world. When addressing both parties,
communication will be impersonal. Making it personal might hinder the effective conveyance of
the message I wish to communicate.
4. Key Message
a) What is the primary message you must convey to the audience?
The specific message that I wish to pass across through this strategic plan is the
importance of developing an effective and favorable interview environment that enhances a
candidates’ chances of getting employed (Tsutsui & Lim, 2015). Also, the audiences need to
understand the importance of portraying themselves in a manner that does not intimidate the
other party during interactions. These messages are vital in that the information obtained can
enhance an in-depth understanding of the latent factors that limit the effective conduction of
sufficient interviews.
STRATEGIC COMMUNICATIONS PLAN
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b) Supporting Points
Numerous research has shown that adequate interactions between business executives and
aspiring employees usually facilitates the recruitment of competent individuals (Mone &
London, 2018). The manner in which these two parties communicate with each other
significantly affects the interview process. Therefore business executives have to establish a
favorable environment for the interviewees. At the same time, interviewees ought to assimilate
character traits and mannerisms that enhance their eligibility for a particular job opportunity.
Besides, effective communication between the two parties plays a vital role in the evaluation and
selection of the best candidates within the market.
6. Channel Selection
There are two channels that I choose to use in conveying the message intended, namely
tell and consult. When addressing business executives, I will be informing them about the critical
role they play when it comes to a candidate’s chances of doing well in an interview. Regarding
communication with other employees, I will be doing more consultation than selling. This is
because I will be seeking to get more information on the challenges they experience when
attending interviews. For this reason, a formal meeting with the executives will help enhance the
delivery of my message. However, when addressing the workers, I might use the internet to ask
people about the challenges they face and solutions to these issues. The establishment of two
different channels is within this particular strategic plan will facilitate effective communication
of the message in both informal and formal settings.
7. Action Request
STRATEGIC COMMUNICATIONS PLAN
By addressing the inherent challenges experienced by employees while they are scheduled to
attend interviews will help both executives and workers learn about the mistakes they make.
Besides, through the establishment of effective communication between these two parties, the
conduction of adequate interviews will be enhanced within the corporate world. The delivery of
the message in question is likely to be easy since it requires less formal authorization and free
participation among parties.
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STRATEGIC COMMUNICATIONS PLAN
References
Camilleri, M. A. (2018). Integrated marketing communications. In Travel marketing, tourism
economics, and the airline product (pp. 85-103). Springer, Cham.
Cloutier, O., Felusiak, L., Hill, C., & Pemberton-Jones, E. J. (2015). The Importance of
Developing Strategies for Employee Retention. Journal of Leadership, Accountability &
Ethics, 12(2).
Mone, E. M., & London, M. (2018). Employee engagement through effective performance
management: A practical guide for managers. Routledge.
Tsutsui, K., & Lim, A. (Eds.). (2015). Corporate social responsibility in a globalizing world.
Cambridge University Press.
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RE: Week 5 | Discussion
C OLL AP S E
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Your Rating:
Author: Seneca Garrett Date: Tuesday, October 29, 2019 9:26:39 PM EDT Subject: RE: Week 5 | Discussion
Hello Class,
I chose to do a Cover Letter since I am “interviewing” for a new position.
October 29, 2019
Dear Hiring Manager,
I was excited to learn of the Administrative Team Lead opportunity within the Internal Controls
team. Having worked on this team for the past 9 years, I have increasingly enhanced my
technical and leadership skills in order to take the next step in my career – management.
In reference to the job requirements listed in the announcement, I can add value to the
Administrative team by:
•
•
•
•
•
contributing 9 years of technical and institutional knowledge
possessing leadership capabilities
having established working relationships with our stakeholders
retaining personal relationships with employees and management that affords me the
unique position of knowing preferred communication and working styles
possessing a fresh perspective that affords me the unique capability in bridging the gap
between management and employees
I appreciate the opportunity to further discuss your needs and my qualifications for this position.
Best,
Seneca L. Garrett
Week 5 Discussion.docx (16.889 KB)
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2 days ago
Sean Givens
RE: Week 5 | Discussion
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Hello Seneca,
This is a great letter and easy to follow. I love how you get straight to the point with the bullets. You give your
qualifications while at the same time focus on the needs of the company and stakeholders. Good luck!
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Jenna Henderson
RE: Week 5 | Discussion
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Hi Seneca,
This is very easy to read and to the point. I think adding more information or elaborating further on why you
want this position and how it is in line with your goals may be helpful.
Have a great rest of your week!
-Jenna
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Seneca Garrett
RE: Week 5 | Discussion
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Great suggestion… Ill be sure to incorporate this! Thank you!
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Tracie Moore
RE: RE: Week 5 | Discussion
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Hello Seneca,
This is a great cover letter. The only thing I would add is your educational experience. A lot
of hiring managers are looking not only for experience but education. This many
distinguish you from other candidates.
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Seneca Garrett
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Also great feedback! Thank you!
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2 days ago
DEBORAH BUSBY INSTRUCTOR MANAGER
RE: Week 5 | Discussion
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Hello Seneca,
Thank you for sharing the beginnings of your written communication. I would like you to review the
assignment instructions and make sure you are aware of the detail and format that will be required. Also,
make sure you have a clear key message and at least four well-developed supporting points.
Please let me know if you have any questions.
Prof. Busb