SWOT Analysis Retreat Preparation

As part of the reinvention process in the role of ahealth care manager, you have been asked to participate in a retreat evaluating a health care organization from a market-based perspective and using that evaluation to create a SWOT analysis. Thisstrategic planning will assist the task force in examining the hospital from all angles and provide insight on what to change and what to keep consistent in the reinvention process.

Preparation

Reacquaint yourself with the SWOT process as you prepare for the analysis.

• SWOT Analysis Overview PowerPoint
• SWOT overviews via the University Library

Assessment Deliverable

Complete the

SWOT Analysis Worksheet

.

Submit your assessment.

Assessment Support

Review the rubric for guidance on deliverable expectations.

HCS/499: SWOT Analysis
Overview
Instructions: Click on the speaker icon on
each slide to listen to the narration for the
presentation or read the speaker notes.
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What is a SWOT Analysis?
• SWOT stands for strengths, weaknesses, opportunities, and
threats.
• It is a tool to identify and summarize strengths, weaknesses,
opportunities, and threats of a strategic environment.
• It is a tool credited to Albert Humphrey, who led a research
project at Stanford University in the 1960s.
• It divides factors into internal and external factors and
positive and negative influences (Morrison, 2012).
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SWOT Analysis Example
STRENGTHS
Technological skills
Leading brands
Distribution channels
Customer loyalty and relationships
Production quality
Scale
Management
Internal Factors
OPPORTUNITIES
Changing customer tastes
Technological advances
Changes in government politics
Lower personal taxes
Change in population age
New distribution channels
Absence of important skills
Weak brands
Poor access to distribution
Low customer retention
Unreliable product or service
Sub-scale
Management
THREATS
External Factors
Positive
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
▪
Negative
▪
▪
▪
▪
▪
▪
▪
WEAKNESSES
▪
▪
▪
▪
▪
▪
▪
Changing customer base
Closing of geographic markets
Technological advances
Changes in government politics
Tax increases
Change in population age
New distribution channels
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Strengths
• Positive tangible and intangible attributes, internal to the
organization
• Includes capabilities of the organization, staff
competencies, financial resources, products and services,
goodwill, and brand loyalty
• Characteristics of the business that give it an advantage
over others in the industry
• Examples: Brand name, high quality scores, employee
loyalty, and strong physician network
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Weaknesses
• Any characteristic that is a disadvantage compared
to others in the industry
• Characteristic or factor that does not meet the
standard they should meet
• Detracts from the ability to reach goals and
influence growth
• Examples: Limited financial resources, lower quality
scores, lower patient perception of care, narrow
physician network, aging equipment, and weak
market image
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Opportunities
• External, attractive factors
• Market, competition, and technology or industry
factors that could be leveraged as a positive growth
factor for the organization
• Examples: Financial boom for area, growth in
market, new industries in region that would
supplement business, and specialized physician
group opening in region
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Threats
• External factors that would cause a problem for the
business and place the operation at risk
• Any factor that puts the profitability of the organization at
risk
• Examples: New competitors in the market, changes in
governmental regulations, and regional economic
downturn
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How is a SWOT Analysis Conducted?
• Determine the why: Why is the analysis needed?
• Determine the who: Who are the stakeholders that should be
involved?
• Determine the how: How is the research and information
gathered?
• Determine the where: Where is a location that presents a nonthreatening environment?
• Compile your list and refine and carry it forward into the
strategic-planning process.
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After the List is Compiled
• A free-form listing of thoughts of strengths, weaknesses,
opportunities, and threats will be compiled based on brainstorming.
• This listing must be sorted, and items given some priority.
• Each section should be prioritized and limited to the top 4 or 5
factors.
• The factors in each section can then be used to determine goals
and objectives and the action steps to reach those goals.
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Thank you!
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Reference
Morrison, M. (2012, July 28). History of the SWOT analysis (brief) [Originally
SOFT analysis]. RapidBI. https://rapidbi.com/history-of-the-swot-analysis/
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HCS/499 v6
SWOT Analysis Worksheet
Complete the SWOT Analysis Table below based on your evaluation of Stevens District Hospital’s
performance.
Identify at least 4 of each of the following in the space provided in the table: strengths, weaknesses,
opportunities, and threats for Stevens District Hospital.
For reference:
•
Strengths and weaknesses are traits internal to the hospital, such as strong physician loyalty to
hospital, aging building, and availability of financial resources.
•
Opportunities and threats are external to the hospital, such as a mall facility available for lease or
a competitor hospital opening 2 physician practices in the hospital’s market.
As you complete the SWOT table, include a justification for each item you add in 50 words or less.
External Factors
Internal Factors
SWOT Analysis Table
Strengths
Weaknesses
1.
1.
2.
2.
3.
3.
4.
4.
Opportunities
Threats
1.
1.
2.
2.
3.
3.
4.
4.
Copyright 2023 by University of Phoenix. All rights reserved.
SWOT Analysis Worksheet
HCS/499 v6
Page 2 of 2
Summary
Summarize your findings in 350 words as you prepare for the cross-departmental meeting to discuss the
overall SWOT analysis:
•
Detail which internal and external stakeholders should be part of the SWOT analysis for Stevens
District Hospital and your justification.
•
If a stakeholder is not expected to attend (e.g., federal or state agencies), explain how you can
gain the information needed to inform your SWOT discussion.
•
Outline recommendations you’ve determined from creating your own SWOT table.
Format your summary, citations, and references according to APA guidelines.
References
Copyright 2023 by University of Phoenix. All rights reserved.