UNIT II CASE STUDY MBA 6001

 
In the CSU Online Library, using the Business Source Ultimate database,    search for and read the article titled “How Barbie Lost  her Groove,” by Nash    and Duvall (2005). Compose a persuasive response that  includes the following    elements:

  Explain why Mattel’s managers were able   to slowly change decision                 making over time and what kinds of cognitive   errors    contributed.
 Explain and comment on any factors   related to organizational                culture and innovation within Mattel’s setting   that might have influenced                the company to move in a more positive   direction.

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Your response should be two pages in length, not including the title page or   reference page. You are required to cite at least one article  from the CSU    Online Library (not including the referenced case study article).  All sources    used must be referenced; paraphrased and quoted material must have     accompanying  in-text citations in the proper APA  format. 

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