University of the Cumberlands Digital Trade Discussion

STEP 1:  Review the graphic on slide 4 (What is Digital Trade)

STEP 2:  Choose one of the digital trade factors in bold text from the graphic (do not choose Cloud Services)

Note:

Brief Description(make this the first section heading),

Trends (growing, declining, stable, being replaced by some other technology, etc – Make this the 2nd section heading), and

Digital Trade
(A slight deviation from the syllabus)
OVERVIEW
• What is Digital Trade?
• Current State of Digital Trade
• Incentives for and Barriers to Digital Trade
• Discussion Question
• Conclusion
WHAT IS DIGITAL TRADE?
• According to the Congressional Rearch Service (link in
speaker notes):
– Digital trade includes end-products, such as
downloaded
movies, and products and services that
rely on or facilitate digital trade, such as
productivity-enhancing tools like cloud data storage and
email.
⚫
⚫
Not just content and software, also infrastructure products
Increasing relative to merchandise and financial services
WHAT IS DIGITAL TRADE? (cont.)
Use this
diagram for
your
discussion
question
response
CURRENT STATE OF DIGITAL TRADE
• Global digital content (video games, video, music, and epublishing) revenue grew to nearly $90 billion in 2016, with
video games making up nearly 55 percent of the total
• Video Games lead the content arena
• US, Taiwan and South Korea are lead hardware producers
• For example, YouTube and Neflix comprise over 25% Internet
traffic
•
• Google sells more ads than any company
INCENTIVES AND BARRIERS
• Incentives
• Near-term: Profit
• Long-term: Growth
• Barriers
• Internet Access
• Government Policy
• Culture
DISCUSSION QUESTION
• Review the graphic on slide 4 (What is Digital Trade)
• Choose one of the digital trade factors in bold text from the
graphic (do not choose Cloud Services, we’ve seen too much
spinning on that already)
• Post an initial response that provides the following to your
colleagues:
– Brief Description
– Trends (growing, declining, stable, being replaced by some
other technology, etc)
– 2 articles (preferably) or websites that your colleagues can
use for further research
CONCLUSION
• Last week I asked about still seeing article spinning, and
I asked, what is up with that?
⚫
If I’ve accused you of it, or said your writing sounds like
it, please email me to explain and help me learn
• Digital Trade is growing faster than other more traditional
market segments, making it a worthwhile research area
• Questions/concerns email