Visual Campaign

Write a design brief for your final project.

https://asana.com/resources/design-brief

The final project is avisual campaigncomprised of a(1) a design briefin which you describe project goals and target markets based uponresearchand (2) proposea communications solution using 3-5 images that can achievea behavioral change by describing how they might convince a market segment, and (3) create a mock-up of the visual campaign using Powerpoint.Create a “Stage 1: Design Brief” header. Underneath this header, identify the following:

Identify the change you want to effect

Describe the visual campaign goals in behavioral terms (action verbs)

Describe project goals and metrics of success

identify the target audience: Whom are you reaching? Identify culture, demographics, psychographics. Provide analysis of research and links to

3–5 ideas on how you might “speak” to your audience visually: What choices might you make to connect with and appeal to your audience? Think about color, symbolism, iconography, perspective, design principles, and so forth.

3–5 ideas on how you might create a sense of visual unity or continuity: How might you make sure your product tells a coherent story?