Week 4 Discussion Post- Strategic Marketing

Select any one  of the following starter bullet point sections. Review the important  themes within the sub questions of each bullet point. The sub questions  are designed to get you thinking about some of the important issues.  Your response should provide a succinct synthesis of the key themes in a  way that articulates a clear point, position, or conclusion supported  by research. Select a different bullet point section than what your  classmates have already posted so that we can engage several discussions  on relevant topics. If all of the bullet points have been addressed,  then you may begin to reuse the bullet points with the expectation that  varied responses continue. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. The  excessive use of quotes will directly impact performance since this  indicates a lack of comprehension and shows that you may not have  mastered the concepts.

  • Discuss ten characteristics of effective brand name creation. Then  locate three established brands that meet at least five of the listed  characteristics. Explain why you think these brands meet the selected  five criteria. Support your choices with logical arguments.
  • Describe the different stages a proposed product will need to go through before it is commercialized.
    • Where will ideas for the new product come from, and how will you filter the different ideas?
    • Describe your criteria for selecting an idea to move to the next stage.
    • Design a flowchart for your proposed new product development process to serve as a guide to your discussion.
  • Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:
    • How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?
    • How will it be launched in the selected target market?
    • Describe what activities will be conducted to build the image of the brand.
  • Using the South University Online Library, search for academic articles to complete the following tasks:
    • Indicate the types of stakeholders involved in the new product development process.
    • Evaluate the impact of key inputs from stakeholder groups on new product development efforts.
    • Analyze the role these key stakeholder groups can play in contributing to the success of a new product.
    • Examine the persuasive strategies that can be used to enfranchise stakeholders in new product development projects.
    • Assess the key competitive advantages that information technology (IT) has delivered to the area of new product development.
  • Identify a relatively new product category, for example,  tablet-sized phones (phablets). Then evaluate the brands among different  companies competing in this category. Next, pick one of the companies  and analyze how its brand coexists with the other products in the  product line and in the overall product portfolio of the company. In the  context of this company:
    • Analyze the use of single branding, family branding, and brand extension.
    • Discuss ten characteristics that you would use for effective brand name creation.
    • Suggest the appropriate marketing mix strategy—in terms of product, price, promotion, and place—for the product selected.
    • Analyze three packaging strategies followed by the company (of the  selected product) and the corresponding benefits to the consumer.

Assignment needs to be 1.5 pages 700-800 words. 100% originality. 

Don't use plagiarized sources. Get Your Custom Essay on
Week 4 Discussion Post- Strategic Marketing
Just from $13/Page
Order Essay

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Writall
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
I just finished reading this work good strong start and conclusion too. In addition follows APA guidelines. Thanks.
Customer 453877, April 18th, 2020
Business Studies
Hello Can I please get a copy of a plagiarism report? Thanks, Dan
Customer 454899, September 30th, 2021
Perfect. Exactly what i needed
Customer 454937, October 25th, 2021
Great service.
Customer 454389, February 15th, 2020
Thank you!
Customer 454959, February 4th, 2022
Art (Fine arts, Performing arts)
Thank you
Customer 454677, April 21st, 2021
Film & Theater studies
Amazing job. Thank you
Customer 454983, November 24th, 2021
I got an A.
Customer 453877, October 30th, 2020
Amazing work!
Customer 454937, October 7th, 2021
Amazing writer. Truly the best.
Customer 454983, February 19th, 2022
I've used this service 3 times and this was by far the best paper I've received. Awesome job by the writer. Thank you for the assistance!
Customer 455113, November 22nd, 2021
Business Studies
awesome TY!
Customer 454811, January 16th, 2023
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Live Chat+1(978) 822-0999EmailWhatsApp