2 Part Argument and Persuasion Task (TCC)
PART 1:
You should now create a tentative thesis statement for Essay One. the general principles of thesis statements are as follows:
Your thesis for this essay assignment should follow this basic formula:
X (film title) by Y (author) is in/effective (un/successful, un/persuasive, etc.) argument because of Ethos, Pathos, and Logos.
In one model student essay, the thesis looks like this:
Hot Coffeeuses a highly compelling mixture of ethos, logos, and pathos appeals to make an effective argument against tort reform. The film employs examples of media bias, expert commentary, and personal accounts to persuade the audience and illuminate an issue with which it assumes many viewers are unfamiliar.
PART 2:
Taking your documentary NOTES (HW#2), you should transfer your ideas and examples into this graphic organizer/outline. Please read over the instructions and advice included on the worksheet. RHETORICAL ANALYSIS WORKSHEET
RHETORICAL SITUATION
Title
Fed Up
Authors/Filmmakers
The film author is Radius productions
Exigence (Purpose…there can be more
than one purpose to a text)
• Actual Purpose: this is the
purpose you believe the author
had in mind when he/she
created the text.
• Stated Purpose: If different
from above, is the purpose
according to the text itself.
The purpose of the film is to warn people on the dangers of
sugars especially related to the exacerbated cases of obesity.
On the other hand, the film is made to criticize the
government of the United States regarding the poor work
which they do of failing to control the amount of sugar in the
foods which result to adverse predicted states of the healthy
population.
Message (Thesis)
The message of the film is that Sugar increases the chance of
getting diabetes and it should be reduced in terms of the
intake quantity.
Type of Argument
Deductive reasoning
Audiences:
• Intended audience: this is the
audience for whom the text
says it is intended.
• Unintended: this is more like
the actual audience, since the
author cannot control who
reads/sees their text.
The intended audience are the healthy non-diabetic citizen
consuming sugar.
The unintended audience are the diabetic patients who
cannot change due to the already occurring disease status.
Rhetorical Strategy
Establishing ethos through visual
elements
Example from the Film
Establishing ethos through audio
track
The soundtrack which the video
is made consists of individuals
criticizing the increased
consumption of sugar ethically.
The film criticizes the sugar
which is commonly used in the
United States.
Effect on Audience
The ethos effects make the
audience feel that there are a lot
of things which they can change
to ensure that there is a strategic
approach and quality as
recommended.
The audience gains the courage
to reduce the challenge of sugar
production and as well follow a
good approach in the
observation of necessary health
patterns
Establishing ethos generally
The film is generally made with
the intention of creating a sense
of responsibility through a good
approach and ensures that the
challenges are mitigated. The
individuals are moved by the
need to change and other
modifications requirements.
The audience gets the ideal fact
behind the need to stop the
sugar consumptions and also
avoid the products due to the
adverse effects associated with
the same.
Appealing to logos through
expert testimony
The video uses practical
examples such as the United
States in 2050 will have a ratio of
1/3 people with diabetes as a
result of the sugar consumption.
The logos makes the audience
aware of the impending danger
and gets the message which is
good for a change
Appealing to logos through
qualitative data
The qualitative data which is
used are the types of foods
which are sold and contain
sugars.
The audience gets to know the
things which they must do to
reinforce success and
recommended approaches.
Appealing to logos generally
The film is appealing to logos
since it addresses the concerns
of the people regarding the
excessive consumption of sugar.
The audience are aware of the
adverse effects of sugar
consumption and the
relationship of the same with
obesity. A change in diet and
compliance with the nutritional
needs is therefore the most
recommended.
Appealing to pathos through
visual elements
The emotional concepts of the
film is the increasing rate of
sugar consumption and the
silence of the government over
the same. The film shows people
with increased weight and
voluminous foods sold which are
sugary.
The logos makes the audience
take care of their health due to
the fear of the adversity which
might occur.
Appealing to pathos through
audio track
The sadness of the film is a
general emotional approach to
the message which requires
immediate correction.
The audience gets the message
and develop the will to change
as well as necessary strategies
identified.
Appealing to pathos more
generally
The emotional concept of the
film is a general appeal to pathos
since the critics are significant
and can be understood as major
change points which should be
embraced.
The audience develops a sense
of change as recommended.
Logical Fallacies?
The logical fallacy in this case is the role of
government in the reduction of sugary foods in the
market.
OPPOSING VIEWPOINTS
What is/are the viewpoint(s) that the film is
arguing with?
How are the opposing viewpoints dealt with?
The government is not telling the public the truth
regarding excessive consumption of sugar and
diabetes. In this scenario, the government tis
The film is arguing against the use of sugar in the
body since it has adverse effects.
The opposing views are dealt with by indicating
the adverse effects of sugar consumption. The
disadvantages are more stressed than the
advantages.
OTHER STRATEGIES
Speaker/Narration
The narration is fluent and logical.
Tone (of speakers, of narrator, of the film)
The speaker uses tonal variation while addressing
important aspects of the film and stressing on the
major concerns in the society.
Organization/Sequence of argument
The argument is fluently organized and with a
logical sequence.
Types of evidence and how it is presented
The evidences are precise with the videos focused
on quality.
Camera Use (angles, close ups, etc.)
The camera angles and close ups are meant to
precisely disclose the information about sugar and
diabetes. The evidences are appealing.
CRITICAL RESPONSE
In the box below, write a short paragraph that responds critically to the source. If you disagree in some
way with the source, explain exactly how and why. If you largely agree with the source, explain why
but also discuss the limits of its argument: Why might someone legitimately disagree with it? Under
what conditions might the argument not apply?
The source is good and presents a precise idea on the reasons why sugar is dangerous for health. I
strongly agree with the argument since the issues which are tabled are things which do happen in
reality and should be supported fully. Someone might legitimately disagree with it due to the
importance of sugar as people perceive in the society. The argument might not apply because sugary
foods are indeed not good and causes ill-health.
Rhetorical Analysis Graphic Organizer
Your Title:
The title of your essay is the first point of contact you have with your reader. What sort of title would
describe your paper and distinguish it from other papers written on the same essay?
Your Introduction: DETAILING THE RHETORICAL SITUATION
• How would you describe the rhetorical situation? What will you say about the writer, the
subject, the context, the audience, and the principal aim/purpose of the text? Are there any
aims subordinate to the principal aim?
• How would you summarize the essay in one or two sentences? (Try not to digress into a
lengthy paraphrase of the piece.) What is the writer’s claim?
• Did you find the “text” to be effective or ineffective? What features of substance and style will
you focus on in the body of your essay, and why do you consider them so important to text’s
rhetorical effect? (This is your THESIS.)
THESIS = X by Y is in/effective argument because of A, B, and C.
Your Essay’s Body: Evaluation and Analysis of Text’s Use of Appeals in the development of its
content and its style. Below are a list of the guiding questions we use when conducting a
rhetorical analysis. You do not literally have to address each of these questions in your essay
body, but the main question you definitely MUST answer is as follows: If the essay is persuasive,
which of the persuasive appeals (logos, ethos, or pathos) predominates, and how do these
appeals strengthen or weaken the argument? I require you to cover all three appeals in the
discussion of your film’s effectiveness.
•
•
•
•
•
•
How does the writer develop the discourse, and why has she/he chosen these methods of
development?
How has the writer arranged the discourse, and why has he/she chosen this pattern of
arrangement over others? (Make specific reference to the introduction, the thesis, the body,
and the conclusion if you think it is important.)
Are there any fallacies or other weaknesses in the argument? How do they affect the reader’s
response to the work? What kinds of assumptions are at work here? Are they fair
assumptions? What are the particular strengths of the argument? How does the writer
establish common ground?
Does the writer make effective use of concession, refutation, and/or counter-argument?
Which of the following features of style do you consider most important to the discourse and
why?
o language (including level of diction and tone of voice)
o figurative language, symbolism, allusion (biblical, historical etc.), irony
o humor
o use of graphics and other visuals
o use of soundtrack
o rhythm and repetition
How do these particular features of style enable the writer to achieve her/his purpose?
POINT
FIRST
SPECIFIC
TEXTUAL
EXAMPLE
SECOND
SPECIFIC
TEXTUAL
EXAMPLE
EXPLANATION
OF HOW THE
EXAMPLE
PROVES
YOUR POINT
POINT
FIRST
SPECIFIC
TEXTUAL
EXAMPLE
SECOND
SPECIFIC
TEXTUAL
EXAMPLE
EXPLANATION
OF HOW THE
EXAMPLE
PROVES
YOUR POINT
POINT
FIRST
SPECIFIC
TEXTUAL
EXAMPLE
SECOND
SPECIFIC
TEXTUAL
EXAMPLE
EXPLANATION
OF HOW THE
EXAMPLE
PROVES
YOUR POINT
POINT
FIRST
SPECIFIC
TEXTUAL
EXAMPLE
SECOND
SPECIFIC
TEXTUAL
EXAMPLE
EXPLANATION
OF HOW THE
EXAMPLE
PROVES
YOUR POINT
Your Conclusion:
Use your conclusion to comment on the effect and effectiveness of the film as a whole. How well
does the director/producer achieve the purpose, appeal to the audience, and demonstrate the effect
of style on content?
Note the following conventions of analysis:
•
•
•
•
Analyze a “text” in the simple present tense
Italicize film titles
Refer to yourself as “the reader” or “the audience”
Support your claims with textual evidence (direct quotations and paraphrases)
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