Social Media Detective

One of the important benefits of social media such as Facebook and Twitter is that they allow marketers to easily learn what consumers are saying about their brand – and about the competition. To better understand that process, you can go out to Twitter and conduct a little detective work to see what consumers are saying about a brand.

• This week for your discussion, select a product type and particular brand of that product to study – it can be in any product category you choose. 
• Go to Twitter.com. Search for your selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information:

  The number of tweets that are positive
  The major aspects of the brand that people think are positive 
  The number of tweets that are negative
  The major aspects of your brand that people think are negative
  The number of tweets that ask questions.

• For your reply post, discuss whether the data that the other student collected speaks to the brand’s equity/strength in the marketplace.