Communications Question

You should compose a research paper providing a detailed analysis of a case study which exemplifies the media/culture cluster within a communication area of your choice (journalism, Television, social media, cyber communication, etc).

You should select a communication area on which a substantial body of work has already been published to allow for academic research.

Media and
Culture: In a
Heartbeat
Hadeel Al Qurashi
Lynn University
This Photo by Unknown author is licensed under CC BY-SA.
Introduction
•
I recommend the short video “In a Heartbeat” (2017), which is available on YouTube.
•
This 4-minute animated video portrays a young boy who is gay and tries to explain his affection for another boy.
•
The author of the text is the artist’s Beth David and Esteban Bravo, and it is not a private individual or a studio.
•
The video was made available through the Ellen show, which has been on the forefront of actively fighting for samesex marriages and relationships and their visibility and acceptance in modern day society.
•
The video is appropriate for both youngsters and adults.
•
Children are confronted with these issues since they must grasp the importance of heart health from an early age.
•
Educating youngsters on the value of heart health can help them build good behaviors that will last into adulthood
Introduction Cont’
• This video can be used to investigate the impact of media and culture on creating, criticizing, and
changing societal norms through critical reading.
• The film’s emphasis on diversity, acceptance and the strength of community resonates with today’s
social mindset.
• It underscores the need to work together to overcome misfortune and create a brighter future by
celebrating the beauty of our differences.
• The film also emphasizes the importance of compassion and understanding and the benefits of
interacting with others, which are increasingly crucial in today’s social context.
The Imaginary
• One of the most useful features of the film “In a Heartbeat” (2017) is the Freudian idea of the
imaginary.
• The concept of the imaginary is examined through the eyes of Sherwin.
• Sherwin’s inner conflict is symbolized by an anthropomorphic heart that pursues him, expressing his
inner feelings and wants (Kupfer, 2017).
• The heart is a physical symbol of Sherwin’s imagination, and its presence reminds us of the strength
of Sherwin’s inner fight.
The Importance of The Imaginary
Concept in Understanding the Social
and Cultural Impact
• While evaluating this short film as a culturally persuasive mass media text, I would evaluate the idea
that it is tied to the imaginary because it is in the realm of images.
• This film attempts to make an emotional connection with its audience through the use of visuals,
music, and sound.
• The video is centered on the notion of togetherness and unity, with a group forming a heart shape
with their bodies.
• This artwork effectively conveys the idea that when we band together, we are strong and have a more
significant impact on the world.
The Importance of The Imaginary
Concept in Understanding the Social
and Cultural Impact Cont’
• The film’s study of the imagined conveys a powerful message about the need to recognize one’s own
inner emotions and the importance of celebrating and embracing love (Kupfer, 2017).
The Symbolic
• The symbolic psychoanalytic concept depicted in In a Heartbeat is visually and emotionally strong.
• The plot revolves around Sherwin, a young child who has a massive crush on Jonathan, another
student at his school.
• The video’s symbolic significance is portraying people’s intrinsic connectedness and the strength of
love and friendship to transcend all barriers.
• The use of the heartbeat as the video’s soundtrack emphasizes the bond between the people, their
shared experiences, and the importance of their relationships.
The Importance of Symbolic Concepts
in Understanding the Social and
Cultural Impact
• The video’s symbolic meaning is that life is transitory, yet it is also full of occasions of joy, love, and
connection.
• It serves as a reminder to appreciate life’s beauty and make the most of our time.
• The Heartbeat video’s metaphorical nature investigates how society constructs meaning for us.
• The film employs an abstract term, such as a heartbeat, to emphasize the necessity of our social
relationships and society’s constraints on such interactions.
The Importance of Symbolic Concepts
in Understanding the Social and
Cultural Impact Cont’
• A young boy named Sherwin is seen in the film battling inner conflict over his homosexuality
(Kupfer, 2017).
• He is depicted as striving to accept his identity and seeking acceptance from his classmates and
family.
• The metaphor serves to depict Sherwin’s hardship on his journey toward self-acceptance.
• The emblem also emphasizes the societal expectations and preconceptions placed on LGBTQ people
(Kupfer, 2017).
Conclusion
• The Psychoanalytic notions of the symbolic and the imaginary, as depicted in the film “In a
Heartbeat,” are critical to comprehending the film’s social and cultural significance.
• The film’s symbolic nature, with its sincere soundtrack, vibrant animation, and strong visual
language, enabled spectators to identify emotionally with the characters and the plot (Kupfer, 2017).
• Furthermore, the imaginative, with its dream-like mood and emphasis on creative storytelling, was
critical in producing a distinct and powerful story.
• The combination of these two aspects resulted in a potent blend of emotion, inventiveness, and
representation that appealed to audiences, creating a distinct and impactful film.
References
•Kupfer,
E.
(2017,
June
1).
In
a

Heartbeat
[Video].
YouTube.