Chapter 9 BUS2301

1. How are observational and experimental research different?

2. What techniques can help make the Internet search process more efficient?

3. Distinguish between reliability and validity. How are both important to quality research?

4. What purpose do quotes and paraphrases serve in the findings of a report?

5. Why should a research study document information taken from other sources?

6. Gathering so much information that the researcher is “snowed under” by the amount is often a barrier to good reporting. How might researchers protect themselves against this possibility?

7. How does the assumption that human beings behave in consistent ways over time present a danger in data interpretation?

8. What communication skills should an effective researcher possess?

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