Case Study Proposal

3/17/23, 6:14 PMCase Study Proposal: AS.480.604.53.SP23 Theory of Mass Communication Practices
Case Study Proposal
Case Study Proposal
The purpose of this project is to link theoretical/scholarly material about media effects and content to
a “real world” case. You will select a case of interest to you that recently played out via some type of
media channel. This could include traditional news outlets, the blogosphere, various social media
outlets, or some combination of these channels.
You will then critique and analyze the case from the theoretical frameworks and perspectives in the
scholarly literature you have chosen. Your case study should conclude with a summary of lessons
learned from the case and/or any communications recommendations you have for how the
individuals and/or organizations involved could have used media more strategically to realize more
favorable outcomes.
The final paper/project should have a minimum of 12 pages and a maximum of 15 pages of doublespaced text, not including the cover page or references.
However, beforehand, you will write a proposal for your case study paper. This proposal should be a
minimum of 4 pages, double-spaced, and a maximum of 6 pages, double spaced (excluding cover
sheet and references). For your proposal, you will write the first 3 sections of your case study paper
(Introduction, a portion of the Literature Review, and the Media Review section). Your proposal
should include the following:
Proposal Components:
1. Introduction and Overview: Describes overall purpose of paper (includes description of case for
background/context; briefly previews type of media content that will be analyzed and
theoretical/scholarly literature that will be used; makes argument for why that area of scholarly
literature is best suited to understanding the case).
2. Literature Review: Summary of theoretical/scholarly literature reviewed for the case (at least 5
sources cited). (NOTE: For the final case study paper, you will need to increase your literature review
to cover at least 10 sources, but for the proposal only 5 sources are required).
3. Media Review: Identifies media content that will be analyzed; provides rationale for media content
selected; describes how media content will be collected; briefly identifies qualitative content analysis
as the method of data analysis.
Criteria
https://jhu.instructure.com/courses/33187/pages/case-study-proposal?module_item_id=2600524
Points Possible
1/2
3/17/23, 6:14 PM
Case Study Proposal: AS.480.604.53.SP23 Theory of Mass Communication Practices
Introduction and Overview describes overall purpose of paper
5
(describes case, briefly previews type of media content analyzed
and area of scholarly literature reviewed; makes argument for
why that scholarly literature is best suited to the case).
Literature review cites at least 5 scholarly sources that are
5
appropriate for the case. Literature is concisely and effectively
summarized.
Media review section identifies media content that will be
5
analyzed; provides rationale for media content selected; describes
how media content will be collected; briefly identifies qualitative
content analysis as the method of data analysis. Decisions reflect
clear logic.
Written quality (organization, clarity, conciseness, grammar,
4
spelling, and punctuation)
Proper use of APA citations and references.
1
TOTAL
20
https://jhu.instructure.com/courses/33187/pages/case-study-proposal?module_item_id=2600524
2/2