Case Study Proposal

The purpose of this project is to link theoretical/scholarly material about media effects and content to a “real world” case. You will select a case of interest to you that recently played out via some type of media channel. This could include traditional news outlets, the blogosphere, various social media outlets, or some combination of these channels.

You will then critique and analyze the case from the theoretical frameworks and perspectives in the scholarly literature you have chosen. Your case study should conclude with a summary of lessons learned from the case and/or any communications recommendations you have for how the individuals and/or organizations involved could have used media more strategically to realize more favorable outcomes.

To link a theory to a real world case. Please choose one theory from below ONLY:

Agenda Setting & Agenda Building, Framing, Gatekeeping, Media Logic & Media Dependency, Spiral of Silence, Uses & Gratifications, Cultivation Theory, Media, Risk & Crisis Communication.

Example:

Ex: iPhone 14 launch = uses and gratification theory

Ex: The chained woman news = Agenda Settings

Please do not use these two examples as the topic of the paper, these are cases given in class.

Please see detailed instruction in the attachment.