Benchmark Assignment—Health Care Market

Benchmark Assignment—Health Care Market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

· One walk-in clinic, such as an urgent care facility

· One retail clinic in your local grocery store or retail pharmacy

· No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

· Demographics of the consumers who use the facility selected

· The location of the facility selected

· The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

· Describe the facility selected, including its location.

· Analyze the demographics of the consumers who use the facility selected.

· Include the cultural and generational demographics in your analysis.

· Analyze the marketing approach used for the facility.

· Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

· Consider whether marketing techniques can be the same when marketing to different demographics.

Format your assignment according to APA guidelines.

Cite at least 1 reputable reference.