Discussion 1 – 10 Hours From Now. Maximum Time

View the two you-tube videos below that compare and contrast strategies of various grocery stores (Whole Foods, Publix). After watching the videos, post a response comparing the strategies of the two grocery stores (make sure you classify each store under one of Porter’s strategies and explain why you chose the strategy classification). Your main response should be a minimum of 150 words and no more than 250 words. You will also need to post a 2 responses on at least two classmate’s response.

Whole Foods CEO: My hits and misses

Duration: (3:52)
User: cnnmoney – Added: 1/20/11

YouTube URL:

The Publix Promise

Duration: (4:58)
User: theservicechannel – Added: 4/7/13

YouTube URL:

The strategy I chose using Porter’s Strategies was the Differentiation Strategy because, first, Whole Foods, in the video I saw no customer service, the customers were helping themselves, there were no one around to help them find or locate any product in the store, but with Publix it stands on customer service.  Whole Foods claims that their prices are competitive with most stores except on certain products.  The founder stated that they sell quality food and when you sell quality you have to charge a little more, but Publix believe in having competitive pricing with all of it’s products.  With Publix, their team knows and are ready to show a customer where things are.  If there are too many customer in a line, Publix is ready to open up as many lines as possible to accommodate their customers, which in Whole Foods it only showed one cash register being open.  Also, the founder spoke of their snacks are not as healthy as they claim to be, which Whole Foods is a store that is supposed to centered around healthy living.  The difference between Publix and Whole Foods is that Publix stands on it reputation for quality and innovation, their customer service, and their team to communicate where each product in their store is located, whereas, Whole Foods cannot say the same.

Whole Foods Market basic policies transmit with the organization intensive expansion strategies to make sure competitiveness in the business. It makes use of exhaustive development plans to make sure company growth and augmentation as it also has overseas business functions. Whole Foods Market successfully put into practice its genetic strategy, which is supported through  intensive growth strategies. These strategies arrangements allow the business to keep increasing over time. Whole Food Market make use of  wide different  generic strategy based on Porter’s model. Publix Cooperate Strategy focuses on consumer service. They indeed have a practice of providing excellent service to their customers. They are constantly involved in getting better with service and improving their business function. They strive to provide the best goods and service to their customers with high quality value. Anyone that has every visited Publix knows they are great with customer service. From the time you walk in the door until the time you leave.