GEB 3213 SPC McDonalds Challenge in Entering New Markets Presentation

Directions for Part 2 of 4: Partners Web Conference – Draft Presentation on Project

Solving a business problem for someone who is receptive to your recommendations is an excellent way to improve your professional effectiveness and get ahead. Learning how to identify problems and propose solutions will benefit you now and in the future.

Zen principles include:

Narration with pictures is better than narration alone.

People learn better when words are presented as narration rather than text.

People learn better from narration & graphics, rather than narration, graphics & text.

People learn better when extraneous visual material is excluded.

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McDonald’s Challenge in Entering New Markets ( part 1)
Luis Bonilla
St Petersburg College
GEB3213
Gerald Slaughter
August 27, 2023
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McDonald’s Challenge in Entering New Markets
McDonald’s is one of the leading fast-food chains in the world. It was founded in 1940
and has continued to operate in different parts of the world. One of the challenges that the
company faces in its growth strategy is entering new markets. The challenge hinders the success
of the company in the new markets affecting the performance of the company in the long term
(MacDonald et al., 2023). The aim of entering new markets is to ensure that there is pursuit of
the new opportunities that arise in the market and this would help in enhancing the capabilities of
growth of the company. Accumulating new information about the new markets is critical as this
allows for the firm to maximize profitability.
One of the challenges that the company faces when entering the new markets is culture,
diversity, and religion and this relates to the fast food that is offered by the company. The
perception of the brand in different markets is affected by the health concerns of the people and
this has affected the entry of the brand in the different markets. Some of the issues include the
banning of beef in India as most people in the market are vegetarian and this affects the product
offering of the company in the market (Tien, 2019). In the Chinese market, the challenge that
the company faces is the issue with food quality and the culture of the people as they are
accustomed to their traditional food. The issues affect the market leadership and this contributes
to a negative effect on the profitability of the company
In Japan, the country faced issues with cost-cutting and this affected the interaction of the
brand with the locals and brought about a shake-up in the market. The competitors in the
Japanese market leveraged on offering quality service with minimal waiting time and this
affected the operation of the company in the market as customers started complaining of the
waiting time. The regaining of the trust of the customers is critical as this helps in enhancing the
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pricing of the products as this is one of the major issues that the company is facing in the market.
In Russia, the company has faced expansion issues due to geopolitics and this has affected the
business operation (Tien et al., 2020). The geopolitics affects the company operations and this is
due to the need for the country to centralize operations. It has had an effect on the operations of
the country necessitating the change of the food industry.
In Europe, the challenge that the company faces is economic downtimes and this has led
to the reduction of the revenues of the company. The recession that has hit Europe has continued
to affect the operations of the company and this has led to the declining performance of the
organization. The challenges that the company faces in Europe include brand image, positioning,
and the changes in the menu as there is a need to tailor the making of the product (Tien et al.,
2020). The consideration of the changes in the lifestyle of the people is critical for McDonald’s
as this allows for the analysis of the options that are available to the people
As the entry issues are focused on the role of the company in understanding the markets,
there is a need to categorize the markets according to the priority of entry. The market research
should be centered on the changes in the market and the opportunities that are presented in the
different markets as they look towards adaptation. The main challenge in entry into the markets
is interaction with the consumers and this presents an opportunity for understanding their needs
and the influence that they have for an increase in profitability of the company (Tien et al.,
2020). The analysis of the landscape of the markets that should be assessed is critical as this
allows for entering into new areas that with strategies that are focused on giving new solutions.
The research will be conducted through the analysis of the secondary resources and this includes
the peer reviewed journals and the use of the company website.
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References
MacDonald, J., Cappers, P., Callaway, D., & Kiliccote, S. (2023). Demand response providing
ancillary services: A comparison of opportunities and challenges in US wholesale
markets. https://escholarship.org/uc/item/1ct1g5j9
Tien, N. H. (2019). Customization and Standardization of the Business Strategy of Foreign
Enterprises in Vietnam: The McDonald’s case and the fast-food sector. International
journal of research in marketing management and sales, 1(2), 44-50.
https://d1wqtxts1xzle7.cloudfront.net/63457496/
Tien, N. H., Dana, L. P., Jose, R. J. S., Van Dat, N., & Duc, P. M. (2020). Analysis of
McDonalds’ entry strategy into Vietnam market. International journal of advanced
research and development, 5(3), 23-29. http://www.advancedjournal.com/
Class Project
Part 1 of 4: Course Project: Business Project Proposal and Communications Plan
PROJECT OVERVIEW
The 4-part Course Project contains the following assignments:
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Part 1: Project Proposal and Communications Plan – Due Module 2
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Part 2: Partners Peer Review of Draft Presentation- Due Module 5: Week 2
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Part 3: Final Project Report – Due Module 5: Week 2
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Part 4: Final Project Presentation – Due Module 6
Purpose of the Course Project: Solving a business problem for someone who is receptive to your
recommendations is an excellent way to improve your professional effectiveness and get ahead. Learning
how to identify problems and propose solutions will benefit you now and in the future.
This is the first part of your class project, so it is important to complete this component.
Directions for Part 1:
1. Choose a business problem for which you can recommend solutions. The business problem
should relate to your career path or interests if possible. Select a company or service
organization that could use your help, including your own workplace. Search for inefficiencies,
complaints, competitive threats, opportunities. How can you make a difference?
2. Be sure the company is one that research is available. The project cannot be based on your
experience with the company or by only speaking with people that work for the company.
3. Discuss how you will research the problem. How will you research the company (company
website can be used, but it is not research)? How will you research problem/issue (other
companies with similar problem/issue, topical research [employee engagement, retention]).
4. Determine a problem the organization has in an area of which you can be of assistance. Make
sure you don’t choose a problem for which you make a recommendation that will seem entirely
self-serving to the decision makers, such as give the kitchen staff a raise (and you’re one of
the cooks!). Avoid controversial areas that might reflect negatively on you, such as trying to fix
a management problem when you think the problem is your boss. Areas to consider include:
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Improving processes
Eliminating waste
Saving time and/or money
Attracting new customers and/or retaining current customers
Retaining/attracting employees
Improving web/social media presence
Increasing sales and/or profitability
Dealing with changing business environment
Addressing business issues due to pandemic
Expanding globally
Entering new markets
Changing marketing messages/target
Challenges re-entering market post-Covid
NOTE: you are not doing a report on an organization or reporting on what has already been done by
the organization to solve the problem. Your recommendations should be unique to this project plan.
NOTE: At this point in the project you are only identifying the problem; do not discuss solution or
recommendations, which you should not have before doing research on the company and/or problem.
This is a research paper. So be sure research is available on company and/or topic.
Project works best if you pick a company that needs help with something. Final recommendation cannot
be maintain status quo/keep doing what you’re doing. The problem/issue should not be solved. Pick
something that is recent.
Do not pick a topic where you are going to suggest changes in management or leadership.
The sky’s the limit as long as you can conduct research on the problem and complete the project proposal
within the timeframe of this class. Do not take on too big a problem.
Remember, at this point you are only talking about problem; you should not have the solution or
recommendations. Final recommendation cannot be maintain status quo/keep doing same thing.
Problem/issue should be recent and unsolved or being addressed.
Copy and paste your work into the discussion board (do not submit as a Word doc attachment) then
comment on the plans of 3 others.
Try to have a communication component to your project.
References will need to be used; paper cannot be based on personal experiences and opinions.
2:2 Posting
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Identify: company or industry or problem being addressed
Discuss: problem, issue, threat or opportunity
Share how and what you will research: company, industry, issue
Directions for Part 2 of 4: Partners Web Conference – Draft Presentation on Project
Purpose of the Course Project: Solving a business problem for someone who is receptive to your
recommendations is an excellent way to improve your professional effectiveness and get ahead. Learning
how to identify problems and propose solutions will benefit you now and in the future.
Draft Presentation allows you to present your draft slide presentation and receive feedback
Zen principles include:
1.
Narration with pictures is better than narration alone.
2.
People learn better when words are presented as narration rather than text.
3.
People learn better from narration & graphics, rather than narration, graphics & text.
4.
People learn better when extraneous visual material is excluded.
Quick Slide Tips:
• Keep it simple
• Avoid Microsoft templates or clip art
• Use high quality graphics, photos
• Use animation sparingly
• Synchronize slide change & speaking
• Use video/audio as appropriate
• Only 1 idea per slide
• Balance words and pictures; do not do all words or all pictures on slides
Suggested outline for the Final PowerPoint Presentation: Do not put entire paper into presentation
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Brief (1 slide) overview of company, industry, problem
Need, problem, business issue being addressed
Importance of addressing need, issue, problem
Recommendations
• Have at least 2 recommendations; try to have 1 that is innovative, creative, not expected
• Maintain status quo is not an effective recommendation
• Be sure recommendation would be valued by management
Key success factors, which are measures of success (can use directional words)
Include required formatting slides
• Title (your name, title of presentation)
• Introduction or Agenda (do not need both)
• Summary (not the same as agenda)
• Question (can just be question mark)
• Reference (need more than websites)
Slides order (minimum number of slides)
1. Title slide
2. Intro or agenda
3. Brief overview of company or industry or problem
4. Need, problem, business issue
5. Importance of addressing
6. Recommendations
7. Key success factors (measures)
8. Summary
9. Question
10. References
NOTE: draft presentation does not need narration.
You will be assigned a group to complete 5:2
Hold meeting can be via web-conferencing or email or other ways to communicate.
Present your slides and explain your project to partners group and receive/provide feedback to
the partners. Take turns presenting and giving feedback. You will need to share your screen to
share your PowerPoint. Using the checklist provided and information on effective presentations:
Prepare report of session: Your report should contain the following:
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Summary of what you presented, what technology you used, and the process for your virtual
team meeting. How did it go?
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What feedback you received and what feedback was most useful.
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What feedback you shared with your partners.
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Submit your paragraphs in the discussion board.
If you want to use YouTube/Google Hangout Screen Share for your web conference, here are the
instructions, followed by a link to a helpful video if you have not used Google Hangout Screen Share in
the past:
1. Log into Google and click the “Upload” button in YouTube.
2. Click “Broadcast.”
3. Name your “Hangout.” (You might need to install the Hangouts plugin if you haven’t already.)
4. Click “Start Hangout On Air” or “Join.” (You may need to verify account the first time you Join.)
5. Click the green upper-left button that is an arrow for screenshare.
6. Select your screen to share.
7. Click the button at the bottom, “Start broadcast.”
8. Here is an instructional video that might help:
https://www.youtube.com/watch?v=mvpFsmcfz1k
Tips for presentations:
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Keep it simple (6 lines per slide, 6 words per line)
Use bullets; do not write in sentences/paragraphs; presentation is not paper in power point
Use high-quality illustrations/pictures; avoid clipart
Use MS Office template and color; add company logo
Use strong presentation font: Arial, Comic Sans, Tahoma, Verdana; use at least 20-font on text
Follow guidelines used in presentation slides shared in class
Use presentation checklist and rubric
Directions for Part 3 of 4: Final Project Report (8-12 pages) of content components
Purpose of the Course Project: Solving a business problem for someone who is receptive to your
recommendations is an excellent way to improve your professional effectiveness and get ahead. Learning
how to identify problems and propose solutions will benefit you now and in the future.
Part 3 of 4: The Final Project Report.
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Use headings; use each main topic as heading
Write clearly and concisely using business language
Do not use first person: I, me, my
Avoid cliches. (first and foremost, goes with out saying, more and more, each and every)
Avoid unnecessary words: very, great, really.
Avoid superlatives which are rarely true and difficult to prove: all, always, every, never, perfect
Avoid unnecessary phrases: as well as, in order, due to the fact that,
Directions for Part 3: Be sure all components are included
1. Consider how best to present your findings on this opportunity for the organization, the viable
alternatives, the benefits and risks, and your strategic recommendations.
2. Follow this basic outline for the Formal Project Report. Use requirements as headings; do not
make up your own
1. Title Page (be sure you use page numbers)
2. Table of Contents (include page numbers)
3. Executive Summary: consider it the only thing executives will read
• Write last
• Establish need, problem, business issue
• Convince executives problem is worth solving
• Recommend solution and its value
• Keep it clear and to the point
• Do not include tables or figures
• Make sure it can stand along
• Keep it to 1-2 pages
• Do not include background information on company; assume executive knows it
4. Introduction: background information on company or industry or problem
5. Opportunity
• Current Situation (internally and/or externally)
• Key Success Factors (measures or directional words of success, be sure you
include this requirement, it is most frequently left out) Should be based on
desired results and recommendations, not what has made company successful
or suggested activities
6. Benefits and Risks of Strategic Solution Option (minimum of 2 each)
• Benefits (not the same as success factors)
• Risks
7. Final Recommendation; have at least 2; include implementation plan; have 1 that is
innovative, creative, not expected. Do not recommend status quo or implementation
plan or hiring consultant, studying problem, training or forming committees,
maintaining status quo; do not recommend changing leadership or management
8. References (textbook and one business journal article; company website can be used
but does not count toward reference requirement.
9. Appendix (move all charts, graphs, pictures to appendix) optional
• Transcripts of Interview (optional)
• Other supporting materials (optional)
• Charts and graphs
Use each main topical area requirement as a heading. If you make up your own headings, you are
more likely to leave out a requirement. Please submit your paper as an attachment to the drop box.
Sample papers to be used as formatting guide will be provided.
Remember, this is not a report on an organization. Problem should not be solved. The recommendations
should be for a recent unresolved issue.
Do not use number or outline format. Use headings.
Directions for Part 4 of 4: Final Project Presentation
Purpose of the Course Project: Solving a business problem for someone who is receptive to your
recommendations is an excellent way to improve your professional effectiveness and get ahead. Learning
how to identify problems and propose solutions will benefit you now and in the future.
The Final Project Presentation should be 5-10 minutes and should present the information in the full
paper Final Report in a clear, pleasant way. Use your Partner’s Group feedback to improve your slides.
The decision makers in the company are your audience and not the instructor!
Directions for Part 4:
Develop your final slide presentation, revising based on your Partners’ Group feedback. Using graphics
and photos, along with charts, as relayed in the Presentation Zen materials, will help you effectively
convey your message.
Zen principles include:
•
•
•
•

Narration with pictures is better than narration alone.
People learn better when words are presented as narration rather than text.
People learn better from narration & graphics, rather than narration, graphics & text.
People learn better when extraneous visual material is excluded.

Quick Slide Tips:
•
•
•
•
•
•
•
•
Keep it simple
Use Microsoft templates; use light background
Avoid clipart
Use high quality graphics, photos
Use animation sparingly (increases download time)
Synchronize slide change & speaking
Only 1 idea per slide
Use sans serif font
Be sure you review presentation on doing power point, presentation checklist and rubric.
Suggested outline for the Final PowerPoint Presentation: not all elements of paper are required
•
•
•
•
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Brief (1 slide) overview of company, industry or problem
Need, problem, business issue being addressed
Importance of addressing need, issue, problem
Recommendations
• Have at least 2 recommendations; try to have 1 that is innovative, creative, not expected
• Maintain status quo is not an effective recommendation
• Be sure recommendation would be valued by management
Key success factors which are measures of success (use directional words)
Include required slides
• Title (your name, title of presentation)
• Introduction or Agenda (do not need both)
• Summary (not the same as agenda)
• Question (can just be question mark)
• Reference (need more than websites)
Slides order (minimum number of slides)
1. Title slide
2. Intro or agenda
3. Brief overview of company or industry or problem
4. Need, problem, business issue
5. Importance of addressing
6. Recommendations
7. Key success factors
8. Summary
9. Question
10. References
Please add voice over to your power point presentation. Power point; insert; use speaker icon on right
side of the screen. Note pages can be used a last resort, as you can not earn all the delivery points if
there is no narration.
MP4 or Screencast-o-Matic can be used. You can record on Zoom or Skype then upload to YouTube.
Presentations should take no more than 5 minutes to upload. Check to be sure your presentation
uploads properly and that you voice can be heard.
If posted on YouTube, be sure it is public.
Do not put the entire paper into power point presentation
Check email and SPaRC on the Monday after presentations are due. If I had trouble uploading or cannot
hear voice, I will send you message. You will only have until Wednesday to resubmit.