Chinese Fashion on the Global Stage Outline and Annotated Bibliography

The Cultural Audit Outline will build upon your Cultural Awareness Presentation and Cultural History & Politics Presentation. Review and revise your cultural field based on the feedback received. Clearly articulate your cultural field from your original Cultural Awareness Presentation into a single statement.

The outline should be in brief phrase format, not paragraphs in basic APA for format. This is the map for your Cultural Audit Presentation due in Week 6.

Sample Outline – Your outline does not need to follow these exact headings.

I. Cultural Field Statement

II. Cultural History Impact

III. Cultural Politics Impact

IV. Cultural Linguistics Influence

V. Synthesis of the Cultural History, Politics, and Linguistics

VI. Recommendations for the Cultural Field’s Future

Annotated Bibliography

In the same document, provide at least seven scholarly resources in an annotated bibliography format. The annotated bibliography should be the updated version with the additional resources (5 originals + 2 related to linguistics and overall cultural field as the concept is being developed).

The APA reference of the resource should be provided prior to the paragraph critically summarizing the elements of that article. Do not copy the article abstract. Ensure a statement is articulating why this resource was valuable or not.

Basic Triangulation

If an article can not be found in NU Online library or Google Scholar, consider it a “public” resource. A public resource is one that has not been validated through a scholarly peer-reviewed process or research demonstrating data collection and analysis. You may still use the public resource as long as you have triangulated the content. Triangulate is a qualitative research method strengthening the validity of a statement being articulated. Gather at least three different resources related to the similar topic, then synthesize concepts into overarching points. In the following, I am providing you with a sample to review.

I have gathered THREE public resources, which would be equivalent to ONE SCHOLARLY SOURCE:

*13 Effective Techniques For Writing Catchier, More Memorable Copy – Forbes

http://www.forbes.com/sites/forbescommunicationscouncil/2019/10/21/13-effective-techniques-for-writing-catchier-more-memorable-copy/ (Links to an external site.)

*15 Tips for Writing Killer Sales Copy

https://www.entrepreneur.com/article/306961 (Links to an external site.)

* Social Media Copywriting: How to Compose Text for 5 Different Channels

https://blog.hubspot.com/marketing/social-media-copywriting (Links to an external site.)

After reviewing the resources, I have developed a sample synthesis highlighting two key points by applying triangulation:

Based on notable business websites, there are several opportunities to improve social media copy ranging from being descriptive to keeping it simple; ultimately it depends on the media platform and your value proposition (Forbes, 2019; Entrepreneur, 2018; Hubspot, 2017).

1
Outline and Annotated Bibliography
I. Cultural Field
A. People
My cultural field primarily encompasses individuals hailing from traditional Chinese families who
harbor aspirations of carving out a career in the international fashion industry. These individuals
often find themselves shouldering the responsibility of being role models within their families,
which instills a strong sense of duty and ambition in them.
B. Context (action)
The contextual landscape in which this cultural field thrives is a fascinating interplay of traditional
Chinese values, contemporary aspirations, and the ever-evolving global fashion landscape.
Participants in this field actively engage in cultural exchange through the medium of fashion,
leveraging their social media platforms as vehicles to promote emerging niche brands and
facilitate cross-cultural understanding.
C. Outcome or Field
The outcome of this cultural field is a harmonious fusion of Chinese and international cultures
within the sphere of fashion. This field endeavors to create meaningful connections between
individuals across the world while fostering an appreciation for diverse cultures through the prism
of clothing and style. It is a field characterized by passionate fashion enthusiasts who are
committed to breaking down cultural barriers through their work.
II. History
A. System Approach
2
The historical evolution of this cultural field can be comprehensively understood through a
systems approach. It was catalyzed by China’s late 20th-century opening to the world, which
ushered in exposure to international fashion trends and ignited the spark of global fashion
aspirations among Chinese youth. This historic shift set the stage for the emergence of a new
generation of fashion enthusiasts with a global outlook.
B. Greatest Cultural Impact
The most profound cultural impact on this field materialized with the advent of social media
platforms in the early 21st century. Chinese youth, like myself, harnessed the power of these
digital platforms to not only showcase their fashion acumen but also to connect with like-minded
individuals on a global scale. This digital revolution gave rise to a platform for cross-cultural
dialogue and fashion exchange that continues to shape the field today.
III. Political
A. Description of Power
The political dynamics intertwined with this cultural field are underpinned by a complex
interplay of both domestic and international factors. In China, government policies pertaining
to internet usage and content regulation wield significant influence over the field’s participants.
Moreover, global trade relations and diplomatic ties have a substantial bearing on the
accessibility and presence of international fashion brands within the Chinese market.
B. Impact of Politics
Politics exert a multifaceted impact on this cultural field. Domestically, government
regulations in China regarding social media and online content can significantly mold the
reach and influence of individuals engaged in fashion promotion via digital platforms. On the
3
international front, trade policies and diplomatic tensions can either facilitate or impede the
accessibility of foreign brands in China, thus directly affecting the experiences and
opportunities of fashion enthusiasts in the field.
IV. Synthesis of the Cultural History and Politics (Overall learning)
My cultural field represents a vibrant tapestry of individuals originating from traditional Chinese
backgrounds who passionately aspire to make their mark in the international fashion industry
while concurrently acting as cultural ambassadors. This unique cultural field’s historical trajectory
traces its roots to China’s historical opening up to the world but finds its most profound cultural
impact in the digital age with the ascent of social media platforms, which have provided a global
stage for fashion enthusiasts to share their visions.
The political dimensions woven into this field’s fabric are intricate, encompassing both domestic
regulations governing internet usage and international trade dynamics that determine the
accessibility of foreign fashion brands in China. These political forces underscore the need for
cultural awareness, adaptability, and a keen understanding of the political landscape for those
aiming to excel in the international fashion industry and foster cross-cultural understanding
through fashion. As this cultural field continues to evolve, it reinforces the idea that fashion
transcends borders and serves as a powerful medium for cultural exchange and appreciation.
4
Annotated Bibliography
Arrigo, E. (2021). Collaborative consumption in the fashion industry: A systematic literature
review and conceptual framework. Journal of Cleaner Production, 325, 129261.
https://doi.org/10.1016/j.jclepro.2021.129261
This article explores the concept of collaborative consumption within the fashion
industry through a systematic literature review and presents a conceptual framework. The
study critically examines the growing trend of collaborative consumption, shedding light
on its relevance in the context of sustainable fashion practices. Arrigo discusses how
collaborative consumption, which involves sharing and renting fashion items, aligns with
the global shift towards more sustainable and eco-friendly fashion choices. The resource
contributes to the understanding of my culture’s history and politics by highlighting the
importance of sustainability in the fashion industry. It underscores the role of fashion
enthusiasts, such as those in the Chinese fashion market, in promoting and adopting
sustainable practices. As the article delves into global fashion trends, it indirectly supports
the idea of cultural exchange through fashion and emphasizes the need for individuals like
me, who aspire to work in the international fashion industry, to be cognizant of sustainable
practices that resonate with diverse cultures. Arrigo’s work provides valuable insights into
the evolving landscape of fashion consumption and its connection to broader cultural and
environmental contexts.
Lang, C., Seo, S., & Liu, C. (2019). Motivations and obstacles for fashion renting: A cross-cultural
comparison. Journal of Fashion Marketing and Management: An International Journal,
23(4), 519-536. https://doi.org/10.1108/JFMM-05-2019-0106
5
This study delves into the motivations and obstacles surrounding fashion renting,
presenting a cross-cultural comparison. The article explores how different cultural
backgrounds influence individuals’ decisions to engage in fashion renting, shedding light
on the factors that drive or hinder this practice. By conducting a comparative analysis of
consumers from various cultural contexts, including the Chinese market, the research
contributes to the understanding of the cultural dynamics at play in the fashion industry.
This resource is highly relevant to my cultural field as it offers insights into the preferences
and behaviors of individuals who are part of the international fashion landscape. It
highlights how cultural influences impact choices related to fashion consumption and
sustainability. For someone like me aspiring to work in the global fashion industry,
understanding the motivations and obstacles faced by consumers from diverse cultures is
vital for effective marketing and brand promotion. This research serves as a valuable
reference for gaining cultural intelligence within the context of fashion consumption.
Li, G., Lim, M. K., & Wang, Z. (2020). Stakeholders, green manufacturing, and practice
performance: Empirical evidence from Chinese fashion businesses. Annals of Operations
Research, 290, 961-982. https://doi.org/10.1007/s10479-019-03157-7
This empirical study investigates the relationship between stakeholders, green
manufacturing practices, and performance in Chinese fashion businesses. The research
provides valuable insights into the sustainability practices and performance outcomes of
fashion businesses in the Chinese context. It examines how stakeholders, including
consumers and regulatory bodies, influence the adoption of environmentally friendly
manufacturing practices in the fashion industry. The resource is directly relevant to my
cultural field as it underscores the significance of sustainability within the Chinese fashion
6
market. It reinforces the idea that individuals aspiring to work in the international fashion
industry must navigate the complex landscape of stakeholder influence and environmental
considerations. Understanding the dynamics of green manufacturing and its impact on
practice performance is crucial for those aiming to promote sustainable fashion and engage
with culturally diverse consumer bases. This research provides empirical evidence that
supports the cultural field’s commitment to sustainable fashion practices and highlights the
role of stakeholders in shaping the industry’s trajectory.
Su, J., Watchravesringkan, K., Zhou, J., & Gil, M. (2019). Sustainable clothing: Perspectives from
US and Chinese young Millennials. International Journal of Retail & Distribution
Management, 47(11), 1141-1162. https://doi.org/10.1108/IJRDM-09-2017-0184
This research by Su et al. (2019) explores the perspectives of young Millennials
from both the United States and China regarding sustainable clothing. The study delves
into the attitudes, behaviors, and motivations of these young consumers in relation to
sustainable fashion choices. By conducting a cross-cultural analysis, the authors provide
insights into how cultural backgrounds influence the perception and adoption of
sustainable clothing practices among Millennials. This resource significantly contributes to
my cultural field by highlighting the cultural nuances in the perception of sustainability
within the fashion industry. It underscores the importance of considering cultural factors
when promoting sustainable fashion, especially when targeting diverse age groups and
markets like the Chinese and American Millennials. Aspiring professionals in the
international fashion industry can benefit from this study by understanding the variations
in sustainability preferences among consumers from different cultural backgrounds. Su et
al.’s research support the field’s commitment to sustainability and cross-cultural
7
understanding through fashion, emphasizing the need to tailor strategies to specific cultural
contexts.
Zou, Y., & Peng, F. (2019, June). Key opinion leaders’ influences in the Chinese fashion market. In
International Conference on Fashion communication: between tradition and future digital
developments (pp. 118-132). Cham: Springer International Publishing.
https://doi.org/10.1007/978-3-030-15436-3_11
This study investigates the influential role of key opinion leaders (KOLs) in the
Chinese fashion market. Focusing on the dynamics of fashion communication, this
research sheds light on how KOLs shape consumer perceptions, preferences, and behaviors
in the context of the Chinese fashion industry. The study explores the impact of KOLs’
endorsements and digital presence on consumers’ fashion choices and provides valuable
insights into the role of social media influencers. This resource aligns with sheds insights
into my cultural field by emphasizing the significance of KOLs in the promotion of
fashion, trends, and cultural exchange within the Chinese market. It underscores the role of
digital communication channels in shaping consumer behavior and preferences,
particularly in the fashion domain. As individuals aiming to work in the international
fashion industry, understanding the influence of KOLs and the power of digital
communication is crucial for effective marketing and brand promotion in diverse cultural
contexts. This research provides valuable insights into the cultural dynamics of fashion
communication and the role of influencers in bridging cultural gaps through fashion.
Speech Script
Slide 1: Overview of Root Cultural Beliefs and Values
Hello, everyone, and welcome to this presentation, where we embark on a cultural audit of the
traditional Chinese fashion industry internationally. To understand the heart of this culture, we
must first acknowledge the deep-rooted beliefs and values. Traditional Chinese culture places
immense importance on values such as respect for elders and familial duty. This cultural duty
instills a strong sense of ambition in individuals and also lays the foundation for promoting
harmony.
Slide 2: Cultural Context in the Field
In terms of the cultural context, we are dealing with a fascinating interplay of traditional Chinese
values, modern aspirations, and the ever-evolving global fashion landscape. Within this field,
participants are actively engaged in cross-cultural exchange through fashion (Zou & Peng, 2019).
Social media platforms serve as vehicles for promoting emerging niche brands, creating
connections with global audiences, and facilitating cross-cultural understanding.
Slide 3: Cultural Field Outcomes
In our next slide, we explore the outcomes within the realm of fashion. Through clothing and
style, cultural barriers are systematically broken down. Fashion enthusiasts within this field play
a vital role as cultural ambassadors, fostering cross-cultural understanding and appreciation (Su
et al., 2019). It’s essential to recognize that the impact of this field extends beyond clothing; it is
a powerful medium for cultural exchange.
Slide 4: Key Historical Elements
The historic evolution in China is catalyzed by the late 20th-century opening to the world, which
exposed Chinese youth to international fashion trends and ignited their global fashion aspirations
(Liu & Zhang, 2019). The historical shift created the foundation for a new generation of fashion
enthusiasts with a global outlook.
Slide 5: Greatest Cultural Impact
Regarding the cultural impact on our field, the digital revolution gave rise to a platform for
cross-cultural dialogue and fashion exchange. Chinese youth, much like myself, harnessed the
power of these platforms to showcase their fashion acumen and connect with like-minded
individuals worldwide. The influence of this technology continues to shape the field, providing a
global stage for fashion enthusiasts to share their unique visions and promote cross-cultural
understanding.
Slide 6: Political Dynamics in China
Regarding the political dynamics in China, government policies significantly influence the reach
and influence of individuals involved in fashion promotion via digital platforms (Sun et al.,
2022). Internationally, the political impact is seen in global trade relations and diplomatic ties.
These factors can either ease or impede the accessibility of foreign fashion brands in China.
Slide 7: International Trade and Diplomacy
This slide delves deeper into the international dimensions of our cultural field. Global trade
relations and diplomatic ties play a substantial role in determining the accessibility and presence
of international fashion brands within the Chinese market. Diplomatic tensions and international
policies have a direct impact on the experiences and opportunities of fashion enthusiasts. This
multifaceted influence of politics, both domestically and internationally, underscores the need for
cultural awareness about the political landscape.
Slide 8: Key Linguistic Influences
Language plays a critical role in cross-cultural communication. As stated by Pinto et al. (2023),
understanding Mandarin and other Chinese languages is fundamental for effective
communication within this cultural field. Incorporating Chinese cultural references and idiomatic
expressions can enrich communication strategies, making them more relatable and engaging.
Additionally, the use of multilingual content and translation services may be necessary to reach
broader and more diverse audiences.
Slide 9: Recommendations for Cross-Cultural Communication
As we move forward, it’s essential to consider recommendations for effective cross-cultural
communication within this cultural field. Firstly, understanding the cultural values and nuances
is key to successful communication (Covarrubias & Kirschbaum, 2022). Storytelling and the use
of visual elements can help convey these values and promote harmony effectively. Additionally,
collaborating with Chinese influencers and fashion enthusiasts allows for authentic and culturally
resonant communication strategies.
Slide 10: Future Projection and Strategies
In conclusion, this cultural audit has unveiled a vibrant tapestry of the traditional Chinese fashion
industry. The field’s future is one of continued global engagement and the promotion of crosscultural understanding. Leveraging digital platforms and social media will be instrumental in
expanding reach and influence. Collaborations with international brands and Chinese influencers
will bridge cultural gaps and foster an environment of appreciation for diverse cultures. The
future of our cultural field lies in the hands of those who understand the cultural landscape and
are committed to promoting cross-cultural understanding through fashion.
Cultural Audit Presentation
PRESENTED BY:
Overview of Root Cultural Beliefs and
Values

Strong emphasis on respect for elders and
family values.

Cultural duty and ambition instilled in
individuals from traditional Chinese families.

Promotion of harmony and appreciation of
diverse cultures through fashion.
Cultural Context in the Field

Cultural context

Values, modern aspirations, and
global fashion dynamics.

Active engagement.

Social media.
Cultural Field Outcomes

Fusion of Chinese and international
cultures through clothing and style.

Breakdown of cultural barriers.

Fashion enthusiasts serving as cultural
ambassadors.
Key Historical Elements

Historical Elements:

Late 20th-century opening to the world and
exposure to international fashion trends.

Ignition of global fashion aspirations among
Chinese youth.

Historical shifts shaping the foundation of the
cultural field.
Greatest Cultural Impact

The digital revolution and the rise of social
media platforms.

Global reach and influence, and a platform for
cross-cultural dialogue.

Ongoing impact of technology in shaping the
field.
Political Dynamics in China

Government policies on internet usage
and content regulation influencing
fashion promotion.

Impact of domestic regulations on
reach and influence.

Government’s role in shaping the field’s
landscape.
International Trade and Diplomacy

Global trade relations and diplomatic
ties.

Influence of international policies on
opportunities for fashion enthusiasts.

A multifaceted impact of politics on the
field.
Key Linguistic Influences

Understanding Mandarin for effective
communication.

Chinese cultural references and
idiomatic expressions.

Role of multilingual content and
translation services.
Recommendations for Cross-Cultural
Communication

Cultural awareness and adaptability.

Use storytelling and visual elements to
convey cultural values.

Collaborate with Chinese influencers and
fashion enthusiasts.
Future Projection and Strategies

Continued global engagement and crosscultural understanding promotion.

Leveraging digital platforms and social media.

Collaboration with international brands and
Chinese influencers.
References

Covarrubias, P. O., & Kirschbaum, K. A. (2022). Among cultures: The challenge of communication. Taylor & Francis.

Liu, Y., & Zhang, T. (2019, June). Research on digital marketing strategies of fast fashion clothing brands based on
big data. In 2019 34rd Youth Academic Annual Conference of Chinese Association of Automation (YAC) (pp.
552-556). IEEE.

Pinto, L. H., Fernandes, E., & Xinyan, L. (2023). The community of Chinese “expat-preneurs”: understanding the
challenges of doing business abroad. Journal of Enterprising Communities: People and Places in the Global
Economy. https://doi.org/10.1108/JEC-07-2022-0098

Su, J., Watchravesringkan, K., Zhou, J., & Gil, M. (2019). Sustainable clothing: Perspectives from US and Chinese
young Millennials. International Journal of Retail & Distribution Management, 47(11), 1141-1162.
https://doi.org/10.1108/IJRDM-09-2017-0184

Sun, Y., Wang, R., Cao, D., & Lee, R. (2022). Who are social media influencers for luxury fashion consumption of the
Chinese Gen Z? Categorisation and empirical examination. Journal of Fashion Marketing and Management: An
International Journal, 26(4), 603-621.

Zou, Y., & Peng, F. (2019, June). Key opinion leaders’ influences in the Chinese fashion market. In International
Conference on Fashion communication: between tradition and future digital developments (pp. 118-132). Cham:
Springer International Publishing. https://doi.org/10.1007/978-3-030-15436-3_11