HLSC 475 Article Analysis: Developing a Strategic Marketing Plan for Hospitals

Prepare an
article analysis
utilizing
the
template
containing
thefollowing
information
:
a)
Citation
of
the article using
CORRECT
APA
format,

b) summarizing paragraph of the article

c)three themes from the article,

d) two quotes complete sentences from the article using the APAformat for quoting others’ work ande) several paragraphs discussing the article’s relevance tohealthcare and why it is relevant.

Template must be used for each submission.

Developing A Strategic Marketing Plan For Hospitals
Dychtwald, Ken;Zitter, Mark
Healthcare Financial Management; Sep 1988; 42, 9; Business Premium Collection
pg. 42
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
ARTICLE ANALYSIS Template
CHP 475 Marketing in Health Services
Old Dominion University
NOTE: READ THE ARTICLE ANALYSIS EXAMPLE DOC. BEFORE COMPLETING
EACH SUBMISSION.
IMPORTANT: THIS TEMPLATE IS TO BE UTILIZED FOR EACH ARTICLE SUBMITTED
Article Citation: (Using APA Format) 4pts.
1. Summarizing Paragraph about the Article. (9 pts)
2. Three Themes from the Article. (9 pts)
3. Select two full sentences Quotes from the Article using correct APA format (8 pts)
4. Relevance/Importance of the Article to Healthcare Marketing (20 pts). This section is very
important as you provide your analytical interpretation of the article’s relevancy to
health care marketing. Several paragraphs are expected.
1