NYU Changing Perceptions Discussion
1. How this has or has not changed your view on Communications (Marketing/Advertising/PR).2. Do we always have to add value or should we try to change perceptions?
3. What are the pros/cons of changing perceptions? Is it manipulation or good marketing?
4. Speaking about Manipulation versus Persuasion. As marketing professionals please answer the following questions:
1. How do you define and differentiate between Manipulation and Persuasion?
2. Can you give examples? See also the assigned readings and videos.
3. Do the concepts of morality and/or ethics play a role or set boundaries (and if so, who sets them)?
4. Try to include the other videos and readings in your postings.
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